Social network you want to login/join with: InteRegistered Nurseship as Brand Manager Assistant - Ariasana - Urgently Hiring, Milan col-narrow-left Client: Henkel Location: Milan, Italy Job Category: Other - EU work permit required: Yes col-narrow-right Job Reference: 1bc3223eeca6 Job Views: 1 Posted: 24.04.2025 Expiry Date: 08.06.2025 col-wide Job Description: At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants, and functional coatings. With our trusted brands, cutting-edge technologies, and disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture, and find a place where you simply belong. All to leave your mark for more sustainable growth. What you'll do Lead brand positioning to support the implementation of the BU value proposition Develop strategies to ensure a consistent customer experience Manage and coordinate brand architecture in terms of nomenclature, book-values, etc. Develop brand guidelines to ensure consistency in look and feel Analyze brand health indicators Organize market research and develop plans to address deviations in brand structure Develop concrete action plans to mitigate deviations Lead global brand strategy and steer brand portfolio as well as trademark strategy Support marketing team in developing product/concept communication materials to position Henkel BU across all customer touchpoints Develop systematic approaches and programs to identify and map consumer journeys, generate long-term innovation ideas, and develop them with technical functions What makes you a good fit Master’s degree in Economics Fluent in Italian and English Proficient command of MS Office Creative with very strong analytical skills and high attention to detail Passionate about digital marketing, market analysis, design innovation, brand development & building Interested in sustainability, brand communication, brand activation, financial planning & budgeting, trade, customer knowledge & eC, category & brand strategy trends At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations. J-18808-Ljbffr