Experteer OverviewIn this Senior Field Marketing Manager role, you will drive demand generation across the region to accelerate growth and expand market share. You’ll shape regional GTM programs, align with Sales, and manage marketing investments for impact. You’ll work with cross-functional teams to execute campaigns, events, and partner-led initiatives, adjusting tactics based on data insights. This position offers the chance to influence growth in key industries and priority accounts while collaborating with a global marketing / BenefitsDevelop and execute demand generation programs tailored to key industries and priority accounts in the regionCollaborate with account teams to create account-specific marketing plansLead multi-channel campaigns (events, content, email, growth account marketing) targeting specified accountsCoordinate with Sales to align Marketing and Sales, optimize lead management, and drive pipelineUse data analytics to track ROI and optimize campaigns for impact and efficiencyIdentify key buying personas and target accounts, tailoring messaging and contentCollaborate with Partner Marketing, Digital Marketing, PR & Comms, and Customer Marketing to integrate effortsStay informed on industry trends, competition, and customer insights to discover growth opportunitiesResponsabilitàBachelor's degree in Marketing, Business Administration, or related area4–6 years of experience in B2B marketing with a focus on demand generationProven track record in demand generation and revenue growth in Financial ServicesAccount Based Marketing experienceStrong leadership and cross-functional collaboration skillsAnalytical能力 with proficiency in marketing analytics tools and platformsExcellent communication and stakeholder management skillsStrategic thinker able to translate market insights into actionable plansSelf-motivated, results-oriented with a track record of exceeding targetsRequisiti fondamentalihealth coverageEAP with mental health supportretirement/pension p