POSITION SUMMARY
Reporting directly to the Country Manager, the Marketing Manager is responsible for the strategic development, implementation, and optimization of integrated marketing campaigns across diverse channels. This role demands a strong understanding of digital marketing, public relations (PR) strategy, and trade marketing. The successful candidate will leverage data and analytics to maximize campaign effectiveness. As a team leader, the Marketing Manager actively manages the operational execution of marketing initiatives, ensuring alignment with budget, brand guidelines, and timelines. The Marketing Manager will lead a team of 4 people and be responsible for the market strategy, ensuring alignment with global and European guidelines.
The role involves close collaboration with the Regional Marketing & Digital teams in Paris to align with overarching strategies and initiatives.
KEY RESPONSIBILITIES
Strategic Planning & Execution:
* Execute the annual marketing plan, aligned with Sephora Europe initiatives.
* Analyze brand performance to identify key opportunities.
* Negotiate and organize local promotional activities to drive sales.
* Develop and implement comprehensive omnichannel marketing strategies that support overall business objectives.
Campaign Management & Optimization:
* Manage and optimize performance across all marketing channels, focusing on key performance indicators (KPIs).
* Track, analyze, and report on campaign performance, providing actionable insights and recommendations.
* Continuously seek and implement innovative improvements to the media planning process.
Retail & In-Store Activation:
* Analyze in-store consumer behavior and develop targeted activation strategies to enhance the customer experience and drive sales.
Relationship Management & Influencer Marketing:
* Cultivate and maintain strong relationships with creators (influencers, VIPs) and beauty editors.
* Develop and execute impactful influencer marketing initiatives (e.G., contests, content collaborations, events) to expand brand awareness and audience reach.
Budget & Financial Management:
* Plan, coordinate, and execute marketing campaigns across diverse channels, including email, social media, paid advertising, website, mobile, and in-store activations.
* Maintain meticulous oversight of the digital and marketing budget.
Digital & E-Commerce Strategy:
* Coordinate social media, email marketing (newsletters), and e-commerce strategies to drive sales and improve product visibility/ranking.
QUALIFICATIONS AND COMPETENCIES
Personal Attributes:
* Demonstrates a high level of enthusiasm and positive energy, embodying the Benefit Cosmetics brand DNA.
* A highly motivated and innovative marketing professional.
Experience:
* Proven experience in marketing management, preferably within selective beauty brands and/or the retail sector.
Skills:
* Strong analytical, problem-solving, and organizational skills.
* Excellent project and time management abilities.
* Experience in team leadership and development.
Language Proficiency:
* Fluency in English is required;
proficiency in French is a plus.
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