For one of our clients in the fitness sector, we are looking for a Marketing Manager.
Responsibilities
Marketing execution with a sales focus
* Contribute to the local growth strategy for Italy, identifying the most effective demand levers (channels, audiences, value propositions) by center cluster, and translating commercial priorities into a prioritized portfolio of high-impact marketing initiatives, aligned with the global Marketing strategy.
* Execute and optimize a full-funnel marketing approach (awareness → consideration → conversion → retention), ensuring alignment with Sales priorities and clear efficiency thresholds (CPL, CPA, conversion rates, LTV) for each campaign.
* Develop center-level commercial marketing playbooks, capturing best-performing activations by location, competition and seasonality, to support Sales execution and accelerate time-to-impact.
* Implement campaigns aimed at acquisition, conversion and retention.
* Adapt creatives and messaging with a clear focus on commercial impact.
* Review copy, transcreations and claims, adjusting them to the Italian consumer.
* Prepare promotional and commercial materials (pricing, offers, tactical signage).
* Coordinate tactical center-level campaigns (openings, monthly promotions, commercial reinforcements).
Coordination & management of external agencies
* Implement and operate the agency governance model at local level, ensuring clear briefs, performance KPIs and SLAs are applied consistently, and contributing to quarterly evaluations focused on quality, speed and commercial effectiveness.
* Activate and coordinate commercial content execution across content, community management and paid media, ensuring alignment with the global content strategy and conversion objectives (traffic and lead generation).
* Optimize local ways of working (workflows, approval processes, cadence) to reduce time-to-market and ensure consistent execution across centers, in alignment with central Marketing guidelines.
* Act as the operational point of contact for the Italy agency, ensuring:
* A content calendar aligned with commercial priorities.
* Review and approval of copy and creative assets.
* Supervision of tone, quality and engagement.
* Activation of specific campaigns to drive traffic and leads.
* Coordinate with creative, media and production agencies:
* Supervision of briefings, timelines and deliverables.
* Review of proposals with strong commercial and brand criteria.
* Ensure efficiency, quality and on‑time delivery.
* Manage suppliers for signage, vinyls, design and production to guarantee consistency and achievement of objectives.
Relationship with local partners – business perspective
* Identify and activate local partnership opportunities (offline media, retail, health & wellness, sports, municipalities) in alignment with Headquarters and Sales priorities, assessing demand‑generation potential, brand fit and cost efficiency.
* Support the negotiation and activation of value‑creating partnerships (co‑marketing, geo‑targeted activations, exclusive offers), ensuring initiatives contribute to CPA reduction and occupancy acceleration at center level.
* Execute and scale approved partnership toolkits and activation frameworks, contributing local learnings and results to support broader replication across markets.
* Liaise with Italian offline media to ensure executions focused on ROI and commercial efficiency.
* Supervise local materials that enhance visibility and support purchase decisions.
* Monitor budgets and manage basic negotiations with a commercial mindset.
Internal coordination with a business‑driven approach
* Coordinate a cross‑functional operating rhythm with Branded Content, Digital, Media and Operations to ensure campaign intensity is aligned with each center’s capacity and occupancy objectives, following established Marketing and Operations frameworks.
* Contribute to a unified performance dashboard for decision‑making (leads, traffic, occupancy, market response, channel efficiency), ensuring local data quality and leading structured post‑campaign reviews to drive continuous learning.
* Conduct local cohort analysis (by center, geography and channel) to inform tactical adjustments in messaging, investment allocation and offers, in alignment with Sales and central Media guidelines.
* Daily alignment with Brand Content, Digital and Media teams, as well as with the Operations area.
* Identification of commercial needs for each center and opportunities within the local market.
* Monitoring of key KPIs: leads, traffic, occupancy, market response.
* Preparation of basic reports on campaign and activation performance in collaboration with the global media team.
Support for the execution of the commercial & MKT plan
* Execute and manage the local commercial calendar, organising initiatives as a portfolio of growth bets and prioritising activations based on demand peaks, local context and expected return, in alignment with the global Marketing and Sales plan.
* Operate a structured local insight loop, capturing learnings from centers, partners and agencies and systematically feeding insights back into Headquarters Marketing and Product teams.
* Define activation scorecards (objectives, hypotheses, KPIs, owners, next steps) to ensure that every local activation or event generates reusable learning and scalable impact.
* Ensure that all actions contribute to sales, new customer acquisition, upselling and retention.
* Gather information from the Italian market to identify local insights.
* Manage the annual commercial calendar and its demand peaks
* Provide support for local activations, commercial events and external collaborations. Direct involvement in local activations, partnerships with Italian partners, and commercial events.
Your profile
* University Degree (required) - Business Administration (BBA/BSc in Business Management) - Marketing, Advertising, or Communications - International Business / Business Management
* Sales‑oriented marketing
* Agency governance with impact, efficiency, and ROI criteria
* Matrixed and international environments
* Local activations and campaigns tied to the business (centers/retail/PoS)
* Reading and acting on commercial KPIs (leads, traffic, occupancy, conversion)
* Languages:
* Italian: native (mandatory)
* English: C1 (mandatory)
* Spanish: desirable
“Candidates, in compliance with Legislative Decree 198/2006, 215/2003 and 216/2003, are invited to read the privacy notice available below the data request form on the application page (EU Regulation No. 2016/679). The job offer is open to candidates of all genders, in compliance with Legislative Decree 198/2006 and current regulations on equal opportunities. The company promotes an inclusive work environment and ensures equal opportunities for all individuals, regardless of gender, age, origin, sexual orientation or disability.”
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