This role in summaryFor our Refrigeration Category in Beko Europe, we are looking for a Regional Commercial Product Marketing Senior Analyst. Reporting to the Sr. Manager Commercial PM for Refrigeration, you will play a key role in the product organization. You will focus on specific cluster/market(s) to grasp, consolidate and reflect local needs into new product introductions and range catalogues for the Europe region. You will collaborate cross-functionally with local, regional and global teams (e.g. Marketing, Supply chain, R& D, Finance), to drive the business growth of the largest MDA category in Europe.Your responsibilities will includeMarket Analysis & Consumer Insights
Perform market analysis and identify local product and commercial gaps and opportunitiesSupport consolidation and prioritization of those insights as inputs to the global product strategies Product Roadmap & Commercial Guidance
Conduct competitive benchmark to define a competitive price positioning guidelinesCoordinate cluster/country-based business cases for new product introductions - guiding pricing, volume potential, and SKU range definitionProvide regional commercial guidance to local markets, ensuring roadmap execution in alignment with brand strategy and financial KPIs Range Management & Go-to-Market Execution
Plan phase-in phase-out and process new SKU definitionsSupervise new product launches in the cluster, ensuring timely delivery of B2 B and B2 C assetsDrive range management across EU countries by defining and addressing local product needs and governing SKU complexity Sell-In Performance Analysis & Forecasting
Analyze sales data to identify trends and build accurate projections based on market forecasts and product strategies.Perform gap analysis to highlight unmapped range and commercial needs of Europe range catalog Minimum requirements
Master's Degree in Economics, Business Administration or Engineering2-5 years experience in a Marketing/Product management role preferably in Consumer Electronics sector (or similar industry) or ConsultingExcellent knowledge of main MS office tools (e.g. Excel, Powerpoint)Fluent English Preferred skills and experiences
Proactive, result oriented, stress resilient, enthusiastic to embrace new challengesProblem solving, analytical mindsetStrong time-management and prioritization skillsTeam working, including frequent interactions with other functionsBasic commercial acumen: pricing management and profitability assessmentInterpersonal communication skills We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status or political opinion.For more information about us look at or follow us on Linked In. Looking for new opportunity? Review our career page here.