Associate Marketing Manager, IN Consumables
Amazon.in Core Consumables team is seeking a creative, analytical, and highly motivated Associate Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.
Responsibilities
* Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
* Possess a deep understanding of all traffic‑driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engage in optimization of those channels for the business.
* Analyze customer cohorts and drive initiatives to improve growth key cohorts.
* Collaborate with internal teams and brands to drive experiments on brand‑funded coupons, gamification and influencer marketing.
* Conduct in‑depth analyses to determine program effectiveness, and continuously improve programs and site initiatives.
* Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.
* Audit traffic funnel and provide weekly/monthly insights on gaps to topline goal.
* Present to senior management externally and internally.
* Drive customer lifecycle management activities including customer acquisition, retention to drive growth.
* Plan and manage category marketing P0 metrics and budget.
* Drive monetization of marketing inventory to scale engagement with brands and grow them while meeting business goals and ensuring a top‑nort customer experience.
Basic Qualifications
* 3+ years of professional non‑internship marketing experience.
* Experience using data and metrics to drive improvements.
* Experience with Excel (data manipulation, macros, charts and pivot tables) or Tableau.
* Experience building, executing and scaling cross‑functional marketing programs.
* Experience using GenAI tools.
* Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion.
Preferred Qualifications
* Master's degree.
* Advanced knowledge of Microsoft Excel, including pivot tables, macros, index/match, vlookup, VBA, and data links.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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