Overview
We are looking for a strategic and hands-on Growth Marketing Manager to lead the Marketing function and support business growth. The ideal candidate has at least 3 years of proven experience in the role, combines strategic vision with strong execution skills, and is able to manage the entire marketing funnel—from brand positioning to acquisition, activation, and retention. Reporting directly to the CEO, this role plays a key role in defining and scaling the marketing strategy across multiple markets.
Responsibilities
Define and implement Qapla's brand positioning strategy across Italy, Spain, and Europe
Optimize acquisition strategies across both inbound (Enterprise/Big Accounts) and self-service (SMB) channels, organic and paid
Lead and coordinate the marketing team consisting of 2 people (Marketing Specialist, SEO Strategist)
Manage external agencies for campaigns and other marketing activities
Build and optimize lead generation and nurturing funnels
Experiment with new channels, approaches, and technologies (AI, automation, agents)
Monitor KPIs, budgets, and ROI, delivering regular reports to management
Requirements
3–5+ years of experience in Growth Marketing / Marketing Manager roles, preferably within SaaS companies
Experience in the eCommerce sector
Fluent proficiency in Italian and English
Proven experience in defining and executing Go-To-Market strategies
Strong leadership skills with experience managing teams and external agencies
Solid knowledge of performance marketing platforms
Hands-on experience with CRM and marketing automation tools (knowledge of Zoho, HubSpot, and GA4 will be considered a plus)
Advanced use of AI tools, agents, and workflow automation
Strong results orientation, proactive mindset, and ability to work independently in fast-paced environments
Nice to Have
Background in international and high-growth environments
What We Offer
A strategic role with direct impact on company growth
Permanent employment with a salary aligned to proven experience (€40,000–€50,000) plus a performance-based variable component
High level of autonomy and responsibility within a dynamic and innovative work environment
Work Location
Flexible working model: Lavoro da remoto (3 days remote + 2 days in-office) or Full Remote (Italy)
Growth Marketing Manager • Ancona, ITALY
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