Digital Marketing Analyst – Information SystemsOrganization – Information Systems (IS / IT)Location Flexible / Hybrid (aligned with IS standards)Position SummaryInformation Systems is seeking a Digital Marketing Analyst to strengthen our IT organization with specialized expertise in digital marketing analytics, search optimization, and modern web architectures.This role is designed to act as a proactive partner and trusted advisor to our Communications and Marketing teams. While business teams retain ownership and decision-making authority for digital marketing strategy, SEO, and content direction, this position ensures that IT is sufficiently skilled to understand, analyze, challenge, and proactively contribute ideas based on data, platforms, and emerging trends.The Digital Marketing Analyst will help move from a reactive to a proactive posture by identifying opportunities for improvement, enabling better use of existing tools (e.g., Piwik Pro, SEMrush, Google Search Console), and ensuring that our digital platforms and solutions are designed with measurement, discoverability, and scalability in mind.In addition, this role will serve as the primary IS partner for launch and communication planning of new digital solutions, including those intended for external audiences such as customers, suppliers, and partners.Key ResponsibilitiesDigital Analytics & Advisory Support
Act as IS's primary analytics and digital marketing advisor, enabling informed discussions with Communications and Marketing teams.Analyze web, content, and digital solution performance using tools such as Piwik Pro, Google Search Console, SEMrush, and related platforms.Proactively surface insights, trends, risks, and opportunities to Marketing and Communications teams — without owning final business decisions.Partner with business teams to define meaningful KPIs, dashboards, and reporting approaches that support their objectives.Ensure analytics implementations are technically sound, privacy‐aware, and aligned with governance and consent requirements.
SEO, GEO & Discoverability Enablement
Serve as IS's point of expertise for SEO and Generative Engine Optimization (GEO) from a technical and analytical perspective.Partner with Marketing to:
Assess technical SEO healthReview search performance dataIdentify opportunities for improved discoverability and performance
Stay current on evolving search behaviors, AI‐driven discovery, and platform changes, and proactively share relevant implications with stakeholders.Provide guidance on structured data, site performance, indexing, and architecture decisions that influence search outcomes.
Headless Digital Architecture Collaboration
Support digital marketing and communication use cases within a headless and composable architecture, including:
Headless CMSDigital Asset Management (DAM)Product Information Management (PIM)
Collaborate with IS architecture, platform, and delivery teams to ensure digital solutions are:
Measurable by designSearch- and performance‐awareScalable across brands, regions, and audiences
Act as a translation layer between marketing requirements and technical implementation.
Solution Launch & Communication Planning
Serve as the primary IS owner for launch and communication planning of new digital solutions and platforms.Partner with Communications, Marketing, and business stakeholders to:
Define launch objectives, audiences, and success metricsEnsure analytics, tracking, and feedback mechanisms are in place at launchAlign technical readiness with communication and rollout plans
Support launches of solutions targeting external partners, including customers and suppliers, ensuring clarity, usability, and measurable adoption.Contribute to post‐launch analysis and continuous improvement based on data and stakeholder feedback.
Collaboration & Capability Building
Act as a bridge between IS and business teams, fostering shared understanding of digital marketing concepts, constraints, and opportunities.Help raise the digital marketing literacy of IT colleagues through knowledge sharing and best practices.Participate in vendor evaluations, tool selection, and roadmap discussions from an analytics and digital marketing enablement perspective.
Required Qualifications
Bachelor's degree in Information Systems, Computer Science, Digital Marketing, Data Analytics, or a related field (or equivalent experience).3+ years of experience in digital marketing analytics, web analytics, or technical digital marketing roles.Hands‐on experience with:
Web analytics platforms (e.g., Piwik Pro, Google Analytics)Search and SEO tools (e.g., Google Search Console, SEMrush)
Solid understanding of:
SEO fundamentals and technical SEOEmerging trends in AI‐driven search and Generative Engine Optimization
Experience working in or alongside headless digital architectures (CMS, DAM, PIM).Strong ability to translate between business questions and technical or analytical perspectives.Excellent communication and stakeholder collaboration skills.
Preferred / Nice‐to‐Have Qualifications
Experience with dotCMS (strong plus).Experience supporting enterprise or global digital platforms.Familiarity with consent management, privacy regulations, and analytics governance.Experience supporting digital solution launches or go‐to‐market initiatives.Exposure to composable DXPs and modern web delivery pipelines.
What Success Looks Like
IS is a credible, proactive partner to Marketing and Communications on digital analytics and optimization topics.Business teams receive timely insights and ideas that improve decision‐making without slowing them down.Digital platforms and solutions launch with clear measurement, communication, and adoption plans.Improved collaboration between IS and business stakeholders based on shared understanding and data‐driven dialogue.Digital ecosystem becomes more discoverable, measurable, and scalable over time.
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