Ph3Overview /h3pJob Title – Brand Managerbr/Location – Italybr/Hours – 40 hours /ppIf you are currently working in STG, please click on Employee Login to apply to our internal positions /ppRome, ITA, 142, 1/16/26 /p h3What will you be responsible for? /h3ullistrongBrand Marketing /strongulliSupporting the Marketing Manager in leading the category, brand, and commercial strategy for STG Italy’s commercial agenda. /liliProactive portfolio management including New Product Development (NPD) based on market trends and gap analysis. /liliManaging NPD launches and other relevant projects in coordination with internal and external stakeholders including KPI tracking and results analysis. /liliAnalyze market trends, sales data, and competitor activities to identify opportunities for growth and improvement. /li /ul /lilistrongBrand Activation /strongulliDevelop and implement trade marketing strategies to increase brand visibility and sales in the Italian market. /liliPlan and execute brand activation campaigns to enhance brand awareness and consumer engagement. /liliCoordinate with internal and external stakeholders, including creative agencies, to develop compelling activation concepts. /liliMonitor and evaluate the effectiveness of brand activation initiatives, providing insights and recommendations for future campaigns. /li /ul /lilistrongSales Support /strongulliCollaborate with sales teams to create and execute trade promotions and incentives. /liliWork closely with the sales team to ensure alignment of trade marketing activities with sales objectives. /liliProvide training and support to sales representatives on brand strategies and promotional activities. /liliDevelop and manage point-of-sale materials and merchandising tools to support brand presence in retail outlets. /li /ul /lilistrongBudget Management /strongulliManage the trade and brand activation budget, ensuring efficient allocation of resources. /liliTrack and report on budget expenditures, ensuring all activities are within financial guidelines. /li /ul /lilistrongMarket Analysis and Reporting /strongulliConduct regular market analysis to stay informed about industry trends, consumer behavior, and competitive landscape. /liliPrepare and present detailed reports on trade and brand activation performance, including ROI analysis. /li /ul /li /ul h3What skills and experience will be required? /h3ulliBachelor’s degree in Marketing, Business Administration, or a related field. /lili3-5 years of experience in brand management. /liliStrong capabilities in branding, campaign development, and project management. /liliExperience in trade marketing and brand activation, preferably within the tobacco or FMCG industry. /liliExcellent project management skills with the ability to handle multiple projects simultaneously. /liliProven ability to work cross-functionally and influence key stakeholders. /liliAnalytical mindset with the ability to interpret data and make informed decisions. /liliExcellent communication and presentation skills in both Italian and English. /liliProficiency in Microsoft Office Suite and marketing software tools. /li /ul h3What is on offer? /h3pAs a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package. Our benefits differ across regions; our recruiting team will be able to give more details. /p h3Our hiring process /h3pRequirements: Before we enter a hiring process, your job application will be reviewed by a member of our recruiting team. Your application will be reviewed in line with the hiring competencies we have for the role you have applied for. If your experience aligns with the requirements, you will enter our hiring process which will consist of the following: /polliRecruiter Screen /liliHiring Manager Interview /liliBehavioral Assessment /liliLeadership Interview /li /ol h3About Scandinavian Tobacco Group /h3pAt Scandinavian Tobacco Group, we encourage you to craft the career that makes you more. We have a rich heritage that dates back 250 years and have been operating as a Scandinavian Tobacco Group since 1961. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas, and recently branched into smokeless tobacco through our acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint. We are committed to creating a culture that allows us to blend our strengths to go far; this is a winning team, and we pride ourselves on sharing our skills, knowledge, and expertise to push each other forward. /p pemPlease be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs. /em /p pIf you are currently working in STG, please click on Emloyee Login to apply to our internal positions /p /p #J-18808-Ljbffr