Experteer OverviewIn this role you will define and drive the product marketing strategy for ABB's Grid Automation line, spanning IEDs, software, and standardized solutions. You will lead go-to-market activities, align with global strategy, and support sales across APAC. You'll build demand through technical promotions and partner programs, while improving customer satisfaction and on-time delivery. This is a cross-functional, international role that shapes product positioning and value propositions to accelerate growth and impact.Retribuzione / BenefitsDefine and implement local go-to-market strategies for Grid Automation products in line with global strategyCoordinate and guide Product Marketing Specialists within the Grid Automation communityCreate demand through technical promotion and value-based sellingEvaluate market opportunities and propose aligned activities with Grid Components strategyOnboard and manage Channel Partners, promoting the Partner Program and defining business plansBridge value chain between Division Marketing & Sales and Factory Marketing & Sales to improve processes and customer satisfactionSupport pricing policy for Grid Automation productsDevelop and execute annual marketing plans with Distribution Solutions Division and Grid Components Business LineBuild and maintain strong relationships with customers to ensure satisfactionCoordinate product training to ensure high customer satisfaction in collaboration with global teamsResponsabilitàUniversity degree in Electrical/Electronic/Automation/Software Engineering5+ years' experience in product marketing or product management in a multicultural environmentExperience with Grid Automation, Substation Automation and/or Protection RelaysKnowledge of the Utility segment (TSO and DSO)Experience with multi-channel go-to-market, including channel partnersAbility to work in an international environment with a collaborative attitudeGlobal mindset, intercultural sensitivity, and excellent communication skillsBusiness Strategy, Budget & Performance Targets, Customer Experience Success, Digital Marketing
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