Cenate Sotto(BG) / Marketing Overview Gewiss is looking for a Digital Marketing Manager (DMM) to develop, implement, track and optimize our digital marketing strategies. The DMM will lead the team of Digital Marketing and will support the Brand & Digital Director (BDD) in analysing the performance of Digital Communication activities and implementing improvement and corrective actions for the development of the digital strategy. The DMM will be responsible for defining and managing the digital marketing budget. Responsibilities Set the objectives and KPI to be monitored for the implementation of Digital Marketing strategy accordingly with the strategic marketing plan and the BDD indications Plan and coordinate all digital marketing activities, including SEO / SEM, DEM and Marketing Automation, Social Media, websites and analytics Identify trends and insights, and optimize the activities and performance based on them Collaborate with internal teams to create synergy and consistency in all the cross activities and objectives being a promoter and warranter of a coherent Customer Journey experience through all the touch points Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Deploy and optimize, in the funnel, the digital touchpoints for buyer personas to support the product launches Analyse sentiment and campaigns data to optimize the different digital activities Collaborate with agencies and other vendor partners Evaluate emerging technologies like AI, Metaverse, AR, and provide thought leadership and perspective for adoption where appropriate Qualifications Bachelor or Master degree in marketing or a related field Fluent in English speaking Proven working experience in digital marketing & strategic marketing approach Competences in digital platform technologies for websites, SEO and SEM, nurturing activities and sentiment Highly creative with experience in working on buyer personas and customer journey, identifying behaviours and needs Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Experience in managing a team of person and creating an extended team working environment including peers, other teams and international colleagues Good capacity to manage presentations with audience J-18808-Ljbffr