PpPrimark, an international Fashion Retail company with 20 stores in Italy and more than 5,000 colleagues, continues its expansion by opening new stores in the upcoming months. /p pDo you also want to be part of this ambitious project? /p pWe’re looking for a digitally savvy, fashion‑obsessed Senior Marketing Manager to grow our brand presence across all channels in Italy. /p pYou will join our team in Milan Head Office, reporting to the Marketing Director in Dublin. /p pThis role will play a leading part in delivering our global integrated, full‑funnel marketing campaigns in the Italian market — spanning brand awareness, consideration, conversion, and retention activity. /p pIdeal for an ambitious marketer with 7+ years’ experience, this role blends digital execution with broader brand marketing, retail support, and cross‑functional activation. /p pAligned to the central team, you’ll work closely with the local retail team to deliver campaigns that are innovative, insight‑driven, and aligned with fashion‑forward storytelling whilst onboarding and managing local agencies as the right thought partners to supercharge our Italian ambition. /p h3Key Responsibilities /h3 pbFull‑Funnel Campaign Delivery /b /p ul liWork closely with the central team in Dublin support the planning and execution of market‑wide, full‑funnel marketing campaigns in Italy ensuring an Italian point of view is within all comms development /li liCoordinate across brand, media, creative, PR, retail, and digital teams to ensure integrated delivery /li liLocalise global campaign assets for the Italian market, ensuring cultural relevance and fashion credibility /li liManage timelines, campaign calendars, and cross‑functional communication throughout the campaign period /li liLiaise with local retail and store teams to bring campaigns to life in‑store and support retail activation /li liTrack campaign results across awareness, engagement, traffic, and conversion metrics /li /ul pbDigital Marketing Campaign Execution /b /p ul liSupport the centralised digital team in the planning, execution and optimisation of digital marketing campaigns across paid social, search, display, and video /li liOwn the localised media budget and media agency to ensure best‑in‑class performance /li liDevelop local campaign briefs that reflect brand tone, fashion trends, and local market insights /li /ul pbWebsite Support /b /p ul liSupport the centralised digital team in coordinating content updates across product pages, homepages, and editorial sections /li liSupport with onsite storytelling for product launches, seasonal campaigns, and fashion edits /li liWork with the digital team to analyse traffic, onsite behaviour, and conversion data translating it locally to educate teams /li /ul pbAnalytics Reporting /b /p ul liWorking with the central team, track and report on marketing KPIs using analytics tools (Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.) /li liBuilding and holding a tight relationship with our central insight team to ensure all marketing is tracking towards our long term brand health goals /li liPrepare performance insights and recommendations for the wider Italian and centralised marketing teams /li liMonitor competitor activity and industry trends, especially within affordable fashion and family fashion retail /li /ul pbGeneral Brand Support /b /p ul liPlan execute PR initiatives, influencer activity, events, and seasonal campaign launches /li liEnsure all marketing materials are on‑brand, cohesive, and fashion‑credible /li liCollaborate with local retail teams to support in‑store marketing needs and align on key campaign moments /li /ul h3Required Skills Experience /h3 ul li7+ years’ experience in marketing or digital marketing, ideally within fashion, beauty, retail, or lifestyle /li liFluent English /li liStrong understanding of digital channels and social media platforms /li liExcellent copywriting skills and a feel for fashion‑forward storytelling /li liAbility to analyse data and translate insights into actionable recommendations /li liComfortable working in a fast‑paced environment with multiple projects /li liHighly organised, proactive, and detail‑oriented /li liStrong cross‑functional communication skills /li liDesirable Skills ul liExperience with Adobe Creative Suite, Canva, or similar content creation tools /li liBasic understanding of paid media metrics (CTR, ROAS, CPA, CPM) /li liKnowledge of SEO or email marketing platforms /li liPassion for fashion trends, digital culture, and retail. /li /ul /li /ul pThis is a unique opportunity to work for a dynamic, fast-growing company that invests in people development and to work in a team with a focus on teamwork and excellence. /p pJoin us as Italy Marketing Manager! /p pLa nostra moda è per tutti, come la nostra cultura.br/Primark si impegna a creare un ambiente di lavoro inclusivo, dove le persone possano esprimersi liberamente, avere accesso alle stesse opportunità e crescere insieme. /p /p #J-18808-Ljbffr