The Sofidel Group Sofidel, headquartered in Porcari (Lucca), is a global leader in tissue paper production.
With a presence in 12 European countries and 11 U.S. states, we employ over 9,000 people dedicated to innovation, sustainability, and inclusivity.
Our products, including toilet paper, paper towels, and napkins, are available in more than 50 countries.
We proudly own well-known brands such as Regina, Nicky, Sopalin, Le Trèfle, Hakle, Softis, Nalys, Cosynel, and KittenSoft, while also producing for private-label retailers.
With the Papernet brand, we also cater to the "Away-from-Home" sector, ensuring quality solutions for businesses and public spaces.
Wherever you are, Sofidel is there, bringing comfort, quality, and sustainability to everyday life!
PURPOSE To manage the product specifications and packaging in line with the agreed product strategies and priorities, cooperating with the local countries of the assigned geographical area.
MAIN RESPONSIBILITIES Proposes any product launch and line extension in the assigned countries, taking in consideration the Power Brands and Strategic Cells reports Guarantees the approved Unique Selling Propositions and the Business Value Proposition of the assigned products are correctly deployed in every communication stream (Digital, packaging, local material...) Analyses the consumer and retail trends received from the local Category Management Dept. (market trends, competitors, consumers...) to feed the product innovation plans.
Supports the local Category Managers of the assigned countries about category insights in order to draft Trade Stories for clients.
Analyses the consumer complaints reports and liaises with local Category Management Dept