Main Responsibilities:
Support the development and deployment of regional brand strategies aligned with global positioning
Contribute to mid‑term growth strategies and annual planning for priority markets
Partner with Area and Cluster teams to translate strategic intent into executable plans, work on the topline and P&L recommendations to fuel growth ambitions
Safeguard brand consistency across all regional assets in line with global brand governance
Analyse brand performance (sell‑in, sell‑out, market share, distribution, A&P ROI) and translate insights into actions
Own and manage regional KPI dashboards, highlighting risks, opportunities, and corrective actions
Lead SKU‑level portfolio analysis to support range optimization, prioritization of launches and production allocation across the region
Contribute to the regional NPD roadmap and business case development through market sizing and scenario analysis
Track NPD performance against agreed KPIs and recommend optimisation actions, enable Cluster teams with guidance for local NPD roll‑outs
Ensure the development of regional omni‑channel campaigns (digital, POSM, institutional communication)
Coordinate with creative, digital, and media agencies from briefing to evaluation
Manage asset approvals and ensure timely delivery to markets
Consolidate post‑campaign evaluations and test‑and‑learn insights
Work closely with relevant internal teams and external agencies
Act as a trusted partner to Cluster marketing teams, sharing best practices and tools
Review and monitor regional marketing budgets, track brand P&L performance in collaboration with Finance
Ensure budget compliance and support corrective actions when required
About You:
University degree in Marketing, Business, or a related field
Relevant experience in brand marketing, preferably within FMCG
Strong experience in brand strategy, portfolio management, and campaign development
Strong understanding of brand management principles and marketing frameworks
Proven exposure to regional or multi‑market roles, ideally within Asia
Experience working in matrix and cross‑cultural environments
Ability to influence and collaborate across functions and seniority levels
Commercial mindset with comfort navigating ambiguity and complexity
Solid analytical skills with experience interpreting market research and performance data
Excellent project management and organizational skills, strong communication and presentation skills
MS Office advanced skills, experience with SAP is highly regarded
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet‑packed food companies, with many iconic brands sold in countries all over the world. Find out more about .
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
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