We are first and foremost a greatteamfull ofambitiousandproactiveindividuals whose goal is to become the bestprofessionals they can be and makeDigital Silka globally renowned digital agency.We are seeking an expert levelPaid PPCPerformance Marketing Managerwith provenhands-on expertisein: Behands-on in setting up paid marketing campaigns & strategiesto generate results for a large portfolio of clients.
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Lead advanced account builds and restructures(naming conventions, campaign architecture, match type strategy, query mining, audience layering, exclusions, asset strategy, Conversions API's, ETL's etc.).
Oversee & train marketing team memberson building and optimizing campaigns Creatingeffective marketing copyto generate engagement Know how toresponsibly andeffectively use AIto streamline deliverables, create reports and enhance results.Digital Silk is built upon the principles ofself-betterment, excellence, proactivity, and teamwork.If you share our passion and values, and want to be challenged and thrive in your career, then you'll fit right in.Digital Silkoffersyearly growth opportunitiesANDcompany sharesfor all team members.This is for afull-time, remote-work-at-home positionas our headquarters are in the US.We do require team members to work8am to 5pm EST (with breaks) as our clients are in the US.Requirements & Responsibilities : ● Minimum 7 years of digital marketing experience ● Proven hands-on expertise inPPC/paid search(Google Ads is essential; Microsoft Ads strongly preferred).
● Lead and mentor a team of paid media specialists/managers -improve performance through coaching, audits, training, and SOPs.
● Ensure clean, reliable measurements: conversion setup and QA, GA4 alignment, GTM, UTM governance, and performance diagnostics.
● Experience in at least 2 additional programmatic channels (e.g., Paid Social, YouTube, Display/Programmatic, Shopping/Feeds, etc.).
● Establish high standards for quality, speed, documentation, and accountability.
● Help build scalable processes that improve client outcomes and internal efficiency.
Translate business goals into measurable media plans, including channel mix, budget allocation, forecasting, and pacing.
● Drive continuous improvement through testing: ad copy/creative tests, landing page/CRO collaboration, audience experiments, bid strategy tests, and offer positioning.
● Proven expertise in creating effective marketing strategies and reports ● Proven ability to lead teams and improve marketing performance ● Effective time management skills.