Sales Manager – Spare Parts, Consumables & Accessories
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The challenge
An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self‑driven, and motivated to join a team of open‑minded individuals. We are looking for someone who embodies the Company’s core behaviours, based on our Own It model: Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the centre – fostering an open, innovative, and high‑performing environment.
What you will do
We are seeking an experienced and strategic Sales Manager to lead the sales operations for Spare Parts, Consumables, and Accessories across the European region.
Reporting to the EU Service Commercial Director, this role is responsible for defining and implementing the European pricing policy, driving regional sales performance, and ensuring effective governance with local teams to execute commercial strategies in alignment with centrally defined rules and frameworks.
In particular, the areas of responsibility will be:
Strategic Leadership
Define and implement the European pricing policy for spare parts, consumables, and accessories, ensuring alignment with global commercial strategy.
Lead the development of regional sales strategies for Service line of business, annual sales targets, and go‑to‑market plans.
Sales Governance
Ensure local sales teams operate within the centrally defined commercial rules, pricing structures and promotional frameworks.
Act as European Center of Expertise for Sales, playing as the point of coordination and escalation for local teams, supporting them in the achievement of the results.
Define the strategy for Consumables, with a specific focus for boosting the presence of the FG Retailers, FMCG channel and Online.
Direct responsibility of Pan European Distributors of Spare parts, in cooperation with local Service sales teams.
Performance Management & Reporting
Guarantee the achievement of the Budget and make regular revision of it together with market sales teams.
Monitor and analyse sales performance, establish regular routines with local sales teams and elaborate central projects to support local needs.
Take full accountability for sales reporting and spare parts trend analysis to support strategic decision‑making and continuous business development.
Establish KPIs and drive continuous improvement initiatives.
Team Leadership & Collaboration
Provide guidance, oversight, and coordination for local sales teams to ensure consistent execution of Service strategic intents.
Support local teams in sales enablement, customer engagement, and opportunity development while reinforcing policy compliance.
Pricing & Commercial Policy
Develop, deploy, and manage pricing tools and capabilities to increase revenues and margins for all service business lines.
Conduct market benchmarking and margin analysis to support competitive and profitable pricing decisions.
Stakeholder Engagement
Collaborate with Service Operations, Supply Chain, and Marketing to ensure product availability, customer satisfaction, and stock inventory level.
Provide regular updates to senior management about performance and governance.
What you need to succeed
Must have
Demonstrated experience in pricing strategy development, sales reporting, and governance of distributed sales teams.
Education: Degree in Engineering (all), Economics.
Professional experience: Proven experience (10+ years) in sales leadership in Spare parts and Accessories.
Language: Fluent in English and Italian; additional European languages are a plus.
Technical skills: Strong analytical skills, with the ability to interpret and present market trends and performance data effectively.
Soft skills: Excellent leadership, analytical, and communication skills.
Other: Willingness to travel across Europe as needed. xjrgpwk
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Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
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