Italy Marketing Manager (Home-based) – Energy Storage / Residential ESS
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We are looking for an experienced local-market-oriented Marketing Manager to support the expansion of our energy storage business in Italy. The role will focus on residential ESS / renewable energy market development, brand localization, channel marketing, and offline event execution. This position is home-based in Italy and requires frequent local travel.
Job Responsibilities：
Conduct in-depth research on the Italian local market, competitors, customer behavior, and industry trends within the residential energy storage and renewable energy sectors; provide market insights and strategic recommendations.
Develop and execute annual marketing plans and budgets tailored to the Italian market, ensuring localization of brand positioning, communication strategy, and marketing activities.
Plan and execute offline marketing activities, including:
Local exhibitions and trade shows
Product launch events
Dealer conferences and customer roadshows
Marketing seminars and promotional campaigns
Take ownership of event planning and execution details, including:
Visual branding and localized promotional content
Evaluate and analyze marketing campaign performance and ROI, continuously optimizing marketing effectiveness and brand influence in the local market.
Collaborate closely with distributors and channel partners to implement joint marketing activities and improve channel engagement.
Provide comprehensive marketing support to the local sales team and distributors, including promotional materials, branding support, lead-generation activities, and localized communication content.
Coordinate with HQ marketing and product teams to ensure consistent global branding while adapting to local market needs.
Requirements
Bachelor’s degree or above in Marketing, Business, Communications, Renewable Energy, or related fields.
Minimum 3–5 years of marketing experience in:
Energy Storage (ESS / Residential ESS preferred), or
Renewable Energy, Solar PV, Inverter, EV Charging, Smart Energy industries.
Familiar with the Italian renewable energy market ecosystem, including distributors, installers, EPCs, industry media, and exhibitions.
Strong experience in offline event planning and execution, including exhibitions, roadshows, and dealer marketing activities.
Good understanding of local Italian culture and consumer behavior, with strong localization capability.
Excellent communication and coordination skills, able to work cross-functionally with HQ, sales teams, agencies, and partners.
Self-driven and capable of independently managing projects in a remote working environment. xjrgpwk
Fluent in Italian and English; Chinese language ability is a plus.
Preferred Background