Position:
Grand Events Commercial Lead
Location:
Manifattura Valcismon SpA (Castelli & Sportful brands) – HQ in Fonzaso (BL), Italy
Reports to:
Grand Events Division Manager
Compensation package
: the annual gross salary for this role is in the range of *************€, plus welfare and other benefits
Role Overview
The Grand Events Commercial Lead is responsible for maximizing all commercial and sales opportunities connected to Castelli's Grand Events Division. This role focuses on driving revenue through event partners, sponsors, licensees, and internal channels, ensuring a coordinated and effective go-to-market approach across wholesale, DTC, and on-site merchandising.
The role requires strong commercial acumen, cross-functional coordination, and the ability to manage complex sales initiatives tied to major global cycling events.
Key Responsibilities
Develop and execute the sales strategy for product lines associated with the Grand Events Division
Prepare and coordinate sales tools, presentations, and commercial materials to support all Grand Events sales initiatives
Manage direct sales relationships with key partners, including online sales and on-field merchandising
Drive sales of replica merchandise and leader jerseys to event sponsors
Identify and pursue corporate custom apparel opportunities with event sponsors
Coordinate commercial tools and initiatives supporting Castelli's DTC channel
Support and enable the Castelli sales team with tools and assets to drive B2B sales related to Grand Events
Coordinate sales initiatives with host cities and manage B2B commercial opportunities linked to individual stages of major events
Work cross-functionally with marketing, product, and operations teams to ensure seamless execution of commercial plans
Requirements
Fluent or a very good level in French (written and spoken) is a MUST for this role
Minimum of 5 years of commercial or sales experience
Strong written and verbal communication skills
Fluent in Italian, English
Strong project management skills with the ability to manage multiple stakeholders and timelines
Willingness to travel internationally up to 25% of the time
Experience in sports apparel or sporting goods sales