Join to apply for the AREA SALES EXECUTIVE role at Bvlgari.
Bulgari Italia S.p.A., within the Wholesale JWA team, based in Rome, is searching for an Area Sales Executive. The selected candidate will sustain the development of the Wholesale and Franchisee business for national and international markets. Implement the right strategies in terms of network and commercial objectives, contributing to the achievement of the established sell‑out targets and overall business profitability. Ensure that mono‑ and multi‑brand stores are well‑organized and equipped to provide proper brand representation.
Responsibilities
* Ensure the implementation of the commercial strategy guidelines (based on a “sell‑out” target approach) within the assigned channels;
* Support the definition and presentation of a sustainable commercial plan, summarizing the business goals, key strategies, and expected outcomes;
* Support the development of the business by exploring new opportunities in terms of locations and nurturing existing relationships with Business Partners;
* Regularly review the commercial plan (Continuous Improvement approach), leveraging client feedback and market changes to keep the plan dynamic and responsive;
* Optimize the commercial performance of existing locations by capitalizing on all available levers for growth;
* Perform competitors’ benchmarking within the area of responsibility;
* Perform periodic analyses, presentations for the management, and monitor Business Partners’ KPIs (sell‑in, sell‑out, sell‑through, stock quality, and level);
* Attend BPs' dedicated events, select the right BP audience, and place orders effectively;
* Support BPs in marketing and communication activation activities in‑store;
* Facilitate effective cross‑functional collaboration with key internal stakeholders to ensure seamless Brand integration and consistent execution across all channels;
* Work closely with local merchandising and visual merchandising to ensure that in‑store stock and product display are consistent with the DOS world and always optimal;
* Ensure Franchisees are aligned with the Brand identity, monitoring the correct implementation of Retail guidelines (e.g., on selling experience, grooming, CRM, gifting, VM) and activating corporate stakeholders in case of a mismatch.
Requirements
* At least 4‑5 years of experience;
* Proven ability to track, analyse, and interpret data (sell‑in, sell‑out, sell‑through, inventory levels, payments, returns, and order portfolio) to optimise daily operations and drive business decisions;
* Previous experience in B2B sales, preferably in the luxury sector;
* Knowledge of the relevant market is preferable;
* Product knowledge will be considered a plus;
* Proficiency in Italian and English;
* Project management expertise;
* Knowledge of IT applications (MS Office, Power BI);
* This role requires travel domestically and internationally up to 60% of the time.
Soft Skills
* Analytical Mindset;
* Business Acumen;
* Market Awareness;
* Client‑centric Mindset;
* Results Driven;
* Problem Solving;
* Negotiation;
* Effective Communication and Interpersonal Skills;
* Cultural Curiosity, with a Dynamic Attitude.
Job Details
* Seniority level: Mid‑Senior level;
* Employment type: Full‑time;
* Job function: Sales and Business Development;
* Industries: Retail Luxury Goods and Jewelry.
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