Pubblicato il Pubblicato 15h fa
Mansioni della posizione
The Opportunity
La preghiamo di verificare di possedere il livello di esperienza e le qualifiche adeguate leggendo la panoramica completa di questa occasione qui sotto.
At Abbott, we’re committed to helping people live fuller, healthier lives. As Regional Marketing Manager – Heart Failure, you will shape and drive the marketing strategy for Abbott’s HF portfolio across South Europe, including Chronic HF, Acute HF and CardioMEMS™.
This is a high‑impact, regional leadership role combining strategic marketing ownership, cross‑functional influence, and close partnership with commercial teams, with clear accountability for business growth and long‑term value creation.
What You’ll Do
Strategy & Portfolio Leadership
Define and execute short-, mid- and long‑term marketing strategies for the Heart Failure portfolio, aligned with global and EMEA/APAC direction.
Translate portfolio strategies into clear value propositions, positioning, pricing and go‑to‑market plans that deliver sustainable growth and margin objectives.
Lead regional New Product Introduction (NPI) activities, ensuring prioritization, readiness and flawless execution.
Regional Coordination & Execution
Drive consistency of marketing approaches across South Europe while adapting to local market dynamics.
Partner closely with the South HF Regional Director, EMEA/APAC Marketing teams and global stakeholders.
Ensure effective launch and adoption through high‑impact marketing materials, sales tools and field enablement.
Commercial & Market Impact
Monitor market trends, competition and performance, identifying opportunities to strengthen competitive advantage.
Support forecasts, business reviews and planning cycles (LBE, Outlook) for the HF portfolio.
Partner with the field organization through joint customer visits and strategic account engagement.
Stakeholder & Ecosystem Engagement
Build and maintain strong relationships with Key Opinion Leaders (KOLs), scientific societies and key external stakeholders.
S
