PWHO WE ARE /ppRevolutionizing the world of measurement and survey for 200 years, Leica Geosystems, part of Hexagon, creates complete solutions for professionals across the planet. Known for premium products and innovative solution development, professionals in a diverse mix of industries, such as aerospace and defense, safety and security, construction, and manufacturing, trust Leica Geosystems for all their geospatial needs. With precise and accurate instruments, sophisticated software, and trusted services, Leica Geosystems delivers value every day to those shaping the future of our world. /ppROLE /ppWe are looking for a Marketing Manager with a strong background in field marketing, demand generation skills, and virtual event experience who has proven to be a highly organized self-starter. In this role, you will be responsible for building, driving, planning, and executing marketing programs; targeting prospects and existing customers; directly contributing to the success of the sales team's pipeline goals. This role will involve daily interaction with the field sales team and cross-functional stakeholders, and requires a combination of strong planning, organizational, communication, and execution skills. /ppRESPONSIBILITIES /pulliCollaborate with the sales stakeholders to build a demand generation plan and brand awareness within the different industries /liliLead planning with sales leaders to influence and identify the right objectives, strategies and prioritization in terms of marketing contents and activities /liliExecute online and offline marketing strategy to support a strong pipeline and deliver tangible business results: campaigns, webinars, events, customer loyalty, etc. /liliSucceed in onboarding and aligning all the different sales channels (direct, indirect with dealers, inside sales) for campaign success /liliCreate and articulate persona-based value propositions in campaigns according to the target audience /liliBuild nurturing and automated programs for increasing qualified sales leads, and pipeline acceleration /liliMaintain and optimize the local website and ensure the right customer journey between the different corporate websites /liliCoordinate the organization of major events in the sector /liliLocalize and deploy contents produced by global marketing for launching new products /liliElaborate an editorial organic calendar to cover all the industries and launch paid social media campaigns /liliCollaborate and challenge efficiently the different service providers and agencies: content creation (eBooks, videos, graphics...), booth designers... /liliMonitor competitor activity and trends in the sector /liliMaintain close relationships with Press and Institutions in the industry /liliMeasure campaign and program effectiveness: regular pipeline inspection, deal tracking, and marketing KPIs to ensure continuous evaluation for improvement and ROI /liliManage the marketing budget and expenses related to the marketing activities /li /ulpQUALIFICATIONS /pulliMinimum of 5 years of professional experience in digital and social media marketing in a B2B environment /liliCRM Marketing Automation, ideally SFDC Pardot, for reporting, campaign management, data management, and automated programs /liliDigital skills: Web (SEO, SEA, Google Analytics) and social media /liliProven ability to plan and execute strategic campaigns /liliExperience working with sales teams is a must; ability to effectively communicate /liliSelf-motivated, results oriented /liliExcellent organizational, time and project management skills to manage the complexities of multiple ongoing activities and to balance the many analytical and execution demands of the role /liliExcellent verbal, written and presentation skills /liliAbility to adapt to changing business and market requirements and prioritize current business needs and opportunities /li /ulpLANGUAGES /pulliItalian: strong written and spoken skills /liliEnglish: strong written and spoken skills /li /ulpOFFER /pulliCompetitive remuneration package: fixed part + bonus /liliStable employment conditions: permanent contract /liliTicket Restaurants /liliTeleworking model: hybrid model with a lot of flexibility /li /ul