Role Overview
At AlfaDocs, we're on a mission to transform healthcare. Our software platform makes the daily lives of medical practices and patients easier by streamlining practice management and patient relationships. With our all-in-one, cloud-based solution, healthcare professionals can focus more on care and less on administration.
We take pride in our responsibility to deliver high-performance solutions while fostering a collaborative and respectful environment where everyone's contributions are valued. We're driven by a shared passion to make a lasting impact on the healthcare industry, creating a space where both our team and our customers thrive.
Key Responsibilities
* Translate complex product features into simple, compelling benefits for clinics and medical staff.
* Develop messaging pillars, personas, and segmentation frameworks.
* Collaborate with the Product team to understand the roadmap and extract key insights for positioning.
* Own the messaging for product launches, updates, and feature announcements.
* Lead cross‑functional GTM plans for new features, modules, and strategic initiatives.
* Define the target audience, core messages, and launch content requirements.
* Partner with Growth, Paid Acquisition, and Content teams to ensure alignment across all channels.
* Support Sales with value proposition briefs, battlecards, and pitch materials.
* Create and maintain sales collateral: product sheets, pitch decks, FAQs, and comparison charts.
* Train Sales and CS teams on new product capabilities and market positioning.
* Partner with Customer Success to gather user insights and identify messaging opportunities for adoption and retention.
* Work with the Content Manager to ensure blog posts, landing pages, emails, and case studies reflect accurate positioning.
* Partner with the Designer to ensure visuals align with brand identity and support product clarity.
* Support the Paid Acquisition team with messaging frameworks for ads.
Requirements
* 4+ years in Brand Management, Product Marketing, or a similar hybrid role, ideally in SaaS or technology.
* Proven track record building brand narratives, product positioning, and messaging strategies.
* Strong ability to understand product features, customer needs, and market dynamics.
* Experience collaborating closely with Product, Sales, and Marketing functions.
* Comfortable conducting competitive analysis and market research.
* Strong understanding of SaaS buyer journeys and value drivers.
* Excellent written and verbal communication. (able to make complex topics easy to understand.)
* Ability to lead cross‑functional initiatives without direct authority.
Nice‑to‑Have
* Experience in the healthcare or medical software sector.
* Familiarity with CRM and marketing automation tools (e.g., HubSpot).
* Experience with product demo scripting or onboarding materials.
Administrative Info
Hybrid‑setting: you would need to come to our office in Milan (near Milano Certosa) on a weekly basis.
Contract: Every Alfa begins their journey with a fixed‑term contract of 1 year with the aim of renewing to an indefinite term.
Equipment: laptop, phone, headphones, keyboard, mouse, and a dedicated office monitor.
Working hours: Monday - Friday | 09:00 - 18:00 | 1‑hour lunch break.
Start date: Feb2026 / Mar2026.
Salary range: 47-55K (+ bonus on performance).
Benefits
o Welfare bonus on a monthly basis.
o Bonus for paid English or German language courses.
o Training courses, books, workshops, and team‑building activities for personal and professional growth.
o Partnership with Serenis (an online psychotherapy platform) – three sessions offered if needed.
o Team Building Budget.
o Team Development Budget.
o Regular company reunions (yearly meetups, Christmas dinner).
o Snacks and fruit always available in the office, along with good beer at the end of the week.
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