Ph3Overview /h3 /brpPerformance Media Analytics Specialist Acqua di Parma • Turin, Piedmont, Italy /p /brpDescrizione dell’offerta di lavoro /p /brpRooted in authentic Italian heritage, we believe in making life’s simplest moments truly exceptional. /p /brpOur Maison’s story began in Parma in 1916. Today, our vibrant culture continues to bring refined Italianity to the world through quality, sophistication, and creativity. /p /brpDriven by collaboration and a strong sense of community, our Maison offers the freedom to learn, grow, and evolve. It’s a place to refine your craft in a creative environment and to shape your own path with autonomy and care. /p /brpAcqua di Parma, where timeless craft meets vibrant spirit. /p /br /brh3Mission Responsibilities /h3 /brpWithin the E-Commerce CRM Team reporting to the person in charge of the Data Media Analytics area, the Performance Media and Analytics Specialist will be responsible for driving growth and optimizing return on ad spend through expert analysis, execution, and optimization of paid media campaigns across key performance channels, with a focus on Google Ads, Affiliate Marketing, and Retargeting. This hands-on role requires a strong analytical mindset, proficiency in performance media platforms, and the ability to translate data insights into actionable strategies. The Specialist will also lead, coordinate, and challenge external agencies, collaborating closely with the broader marketing team to ensure full-funnel alignment. /p /brpThe main responsibilities are: /p /brul /brliLead the relationship with external agencies managing Google Ads, Affiliate Marketing, and Retargeting campaigns, providing strategic direction, proactive performance analysis, and constructive feedback to ensure alignment with business goals, platform best practices, and optimized results. /li /brliDrive revenue growth by closely monitoring and optimizing key business KPIs (traffic, conversion rate, AOV, …), providing actionable insights and recommendations to stakeholders and agencies, and challenging agencies to develop and implement innovative strategies and tactics, promoting a culture of continuous improvement. /li /brliImplement and maintain tracking and analytics solutions (e.g., Google Analytics) to ensure accurate data collection, attribution, and reporting, while also monitoring market trends, innovations in performance media, and competitor activity to identify opportunities for growth and optimization. /li /brliCollaborate closely with the broader marketing team to ensure consistent messaging and alignment across the entire marketing funnel, from initial awareness to conversion and retention, and develop/present data-driven insights and recommendations to the marketing team and management, highlighting key trends, agency performance, and opportunities for improvement. /li /brliSuggest, implement, and analyze A/B tests to improve campaign performance, ensuring agency involvement and contribution. /li /br /ul /br /brh3Requirements /h3 /brul /brliProven experience in end-to-end campaign management, from strategy development to hands-on execution and optimization. /li /brliStrong working knowledge of marketing and analytics tools and technologies (e.g., Google Analytics, Google Ads, affiliate marketing platforms, tag management systems). /li /brliExcellent analytical and problem-solving skills, with the ability to translate data into actionable recommendations /li /brliExperience within the beauty, luxury, or FMCG, particularly with eCommerce/DTC brands and direct contact with Media agency and with US/APAC markets would be considered a plus /li /brliStrong aptitude for analytics and a natural affinity for numbers, along with proficiency in Microsoft Excel and Google Analytics /li /brliCollaborative and communicative approach with excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines /li /brliExcellent knowledge of written and spoken English is crucial. /li /br /ul /br /brh3Privacy and Data /h3 /brpCandidates are invited to read the privacy policy pursuant to art. 13 of the General Data Protection Regulation n. 2016/679 (GDPR) available at the following link: /p /br /br /brh3Privacy notices /h3 /brpNoi e i nostri 1 partner archiviamo e accediamo ai dati personali, come i dati di navigazione gli o identificatori univoci, sul tuo dispositivo. Selezionando Accetto, abiliti le tecnologie di tracciamento affinché supportino gli scopi mostrati alla voce "Noi e i nostri partner trattiamo i dati da fornire". Selezionando Rifiuta tutti o revocando il tuo consenso, le disabiliti. Nel caso in cui queste tecnologie dovessero essere disabilitate, alcuni contenuti e annunci visualizzati potrebbero non essere rilevanti. Puoi accedere nuovamente a questo menu per modificare le tue scelte o per revocare il consenso facendo clic sul link Mostra finalità in fondo alla pagina web. (o l'icona mobile in basso a sinistra della pagina web, se applicabile). Tali scelte avranno effetto nel contesto del nostro Sito web. Per maggiori informazioni, consulta l'Informativa sulla privacy. /p /br /brh3Partnership data use /h3 /brpUtilizzare dati di geolocalizzazione precisi. Scansione attiva delle caratteristiche del dispositivo ai fini dell’identificazione. Archiviare informazioni su dispositivo e/o accedervi. Pubblicità e contenuti personalizzati, misurazione delle prestazioni dei contenuti e degli annunci, ricerche sul pubblico, sviluppo di servizi. /p /p #J-18808-Ljbffr