Key Responsibilities :
Define and implement the marketing strategy for each brand, in line with the overall business direction; Lead and manage the marketing team, ensuring full alignment with brand strategy and business objectives; Develop annual marketing plans, including budgets, targets, and key initiatives for each brand; Manage the marketing budget in coordination with the Head of Sales & Marketing; Oversee and coordinate external agencies (PR, advertising, events, communications) and ensure effective go-to-market execution; Propose brand partnerships and activations to increase visibility and strengthen brand positioning; Supervise the execution of the digital editorial plan to ensure consistency with the brand’s positioning and tone of voice; Coordinate photo shoots and the development of communication materials (advertising, catalogues, lookbooks, digital content); Organize and manage the company’s participation in trade shows and industry events; Work closely with the Sales and Trade Marketing team to drive sell-out performance and support key clients; Lead the integrated digital strategy (online advertising and campaigns) to support e-commerce growth.
Profile Requirements :
3–5 years of experience in a similar role within the fashion and / or footwear industry; Strong knowledge of the fashion segment, with a strategic mindset and hands‑on approach; Fluency in English, both written and spoken; Willingness to travel as required; Reports directly to : Head of Sales & Marketing
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