Brand manager

Reporting directly to the Chief Marketing & Communication Officer, as a Brand Manager you will develop and execute strategies to enhance the brand image of Arsenale and its luxury products/services and drive customer engagement. You will work closely with cross-functional teams to ensure brand consistency across all channels and alignment with company values. The ideal candidate will have a passion for luxury hospitality, strong marketing skills, and a keen eye for detail. This role requires a deep understanding of the luxury market, consumer behaviours, and trends.

• Contribute to the definition and evolution of the Group and project brand strategies, in alignment with overall business objectives and under the direction of the CMO.
• Act as Brand Guardian, ensuring correct, consistent and compliant use of brands, brand narratives and visual identities across all markets and touchpoints.
• Define and protect brand positioning, messaging and value proposition for corporate and product brands in different geographies.
• Ensure strict adherence to corporate brand governance, licensing agreements, co‑branding rules and partnership contracts.

• Provide senior creative direction and brand vision, ensuring that all brand expressions reflect the codes of luxury, coherence and distinction.
• Lead high‑level development of naming, storytelling, concepts and creative platforms for products, services and launches.
• Act as final quality filter on brand content and creative outputs, without managing day‑to‑day production or coordination.
• Set clear creative and strategic briefs for agencies, maintaining a strong editorial and aesthetic standard across all materials.
• Work closely with external agencies and creative partners (branding, communication, digital, content, PR) to ensure excellence in execution.
• Provide direction, feedback and approval at a strategic and qualitative level, not as a project coordinator.
• Ensure agencies fully understand and correctly apply brand guidelines, tone of voice and governance principles.
• Collaborate with partners to leverage international expertise and best practices in luxury.

• Oversee the development and evolution of brand identities and brand guidelines, ensuring consistency across all channels and assets.
• Safeguard the integrity of visual identity, verbal language and brand experience across physical and digital touchpoints.
• Supervise brand sign‑off processes, working in alignment with Legal, Compliance and Corporate Communication functions.
• Prevent brand misuse, dilution or misalignment that could impact brand equity or reputation.

• Conduct and interpret market analysis, consumer insights and international luxury benchmarks.
• Monitor trends, competitors and best‑in‑class luxury brands to inform strategic decisions.
• Translate insights into clear brand recommendations and strategic guidance for the CMO and senior management.

• Identify and cultivate partnerships with like‑minded luxury brands and influencers to expand brand reach and credibility.
• Negotiate and manage contracts with brand partners, ensuring mutual benefit and alignment with brand values.
• Develop co‑branded initiatives and collaborations that resonate with the target audience and enhance brand perception.
• Coordinate the brand management resources, fostering a collaborative and high‑performance culture.
• Collaborate cross‑functionally with sales, operations, and product marketing departments to ensure alignment with brand strategies and objectives.

• Bachelor’s degree in marketing or a related field.
• Proven experience (7‑10+ years) in brand management, within luxury, hospitality, travel, fashion or high‑end lifestyle sectors, preferably within international brands or top‑tier agencies.
• Strong creative sensitivity combined with strategic depth and brand culture.
• Clear understanding of brand governance, licensing and brand risk management.
• Proficiency in relevant software tools and platforms, including Adobe Creative Suite (Photoshop, InDesign) and social media management tools.
• Fluency in English and Italian.
• Strong brand judgement and aesthetic sensibility.
• Strategic vision and long‑term brand thinking.
• Authority, credibility and ability to interact with C‑level stakeholders.
• Deep understanding of luxury codes, brand equity and storytelling.