Who We Are
Extraordinary places, passionate people, and shared learning experiences: this is Aethos. We believe that traveling and hospitality should leave a lasting positive impact on the mind, body, and soul. That's the reason why we choose our locations very carefully and work together with people who want to be part of a community instead of just “having a job”. Everyone who works at Aethos can make a personal impact on the community and company – great ideas can come from anywhere. We are a young and dynamic hospitality company that understands the value of time with friends and loved ones. We make a conscious choice towards sustainability and wellbeing, and the luxury of time and space. We stand for freedom from the stresses and anxieties of modern life. We want to be the first choice for anyone who seeks respite and refuge from the boring, the stressful, and the unsustainable. That’s why we define hospitality differently: while all of our decisions should be made with the community and needs of our guests in mind, we always strive to create a community that we want to be part of and that improves the world around us. We invite you to be part of our story.
Job Overview
We are looking for a Marketing Manager – Italy to lead and coordinate marketing activity across Aethos’ Italian properties.
This is a strategic and hands‑on role for someone who can move comfortably between big‑picture thinking and day‑to‑day execution.
This role is based in Milan and requires regular collaboration with on‑property teams.
You will work closely with the Director of Sales & Marketing – Italy and central Brand & Marketing team.
Key Responsibilities
Marketing Strategy & Leadership
Own and execute annual and seasonal marketing plans for Aethos’ Italian properties, aligned with global brand strategy and commercial objectives
Identify opportunities to strengthen brand visibility, drive demand, and support rooms, F&B, and experience‑led initiatives across destinations
Monitor performance, trends, and results, translating insights into clear actions and improvements
Content & Creative Direction
Lead the creation, curation, and rollout of marketing content across digital and print for all Italian properties
Oversee copy, visuals, and storytelling to ensure consistency, quality, and strong brand alignment
Plan and manage photo and video shoots, coordinating internal teams and external creatives
Ensure all touchpoints – from newsletters to event listings – are timely, relevant, and well executed
Digital Presence & Social Media
Manage website content for Italian properties in collaboration with central teams, ensuring accuracy and freshness
Own and manage all local social media channels (currently five accounts: @aethosmilano, @aethosmonterosa, @aethossaragano, @aethossardinia and @the.doping), ensuring alignment with global strategy in collaboration with the Head of Social Media & Influencer Marketing
Lead community management, including engagement and guest review responses, with a strong brand voice
PR, Influencers & Partnerships
Manage local PR activity, including media requests, press materials, and coverage tracking
Coordinate and host media and influencer stays across Italian properties, ensuring thoughtful itineraries and seamless experiences
Support press releases and outreach in alignment with global brand positioning
Events & Activations
Lead planning and execution of local marketing events, brand activations, and collaborations across destinations
Manage guest lists, suppliers, partners, and post‑event reporting
Oversee influencer collaborations during on‑property stays
Collaboration & Reporting
Work closely with Brand, Sales, Revenue, and Operations teams to ensure aligned messaging and objectives
Prepare regular performance updates and reports for senior management
Act as a local guardian of brand standards and best practice across all Italian properties
Your Requirements And Qualifications
Fluent in English and Italian
4+ years’ experience in marketing, ideally within hospitality, lifestyle, or luxury sectors
Strong writing and editing skills in English
Confident managing multiple projects with a high level of organisation and attention to detail
Proficient in Canva; Figma and Adobe Creative Suite are a plus
Strong content creation sensibility and visual eye; photography skills are a plus
Experience with email marketing platforms (Revinate preferred)
Proactive, collaborative, and comfortable taking ownership across multiple stakeholders and locations
Flexibility and willingness to move across different properties, supporting marketing initiatives on the ground
What We Offer
Attractive development opportunities in a high‑growth environment, domestically and internationally
Close collaboration with central Brand & Marketing leadership
Family & Friends hotel rate
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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