SATO is a leading global provider of Auto-ID solutions that connect people, goods, and information. We enable organizations across diverse industries to streamline operations, empower their workforce, and reduce environmental impact. By integrating Auto-ID technologies with hardware and solutions, we bring identification to the point of business operations and deliver meaningful data to the IT ecosystem. As we continue expanding our presence and strengthening our customer partnerships, we are seeking a Branch Manager who embodies a proactive, strategic, and people-focused leadership style. This role will be instrumental in achieving our 2030 Mid-Term Plan, elevating branch performance, and driving sustainable long-term growth. Role Purpose The Branch Manager leads the Italian branch's commercial, operational, and people activities to ensure strong business performance aligned with SATO's strategic objectives. This role combines leadership, sales excellence, financial acumen, and operational discipline—enabling the branch to grow, innovate, and deliver exceptional value to customers and partners across Italy. Primary Responsibilities Strategic & Business Leadership Lead the Italian branch (SEGI) to achieve annual performance targets in alignment with the 2030 Mid-Term Plan. Develop and execute branch-level business strategies that expand market reach and accelerate sustainable growth. Identify new business opportunities within the region, working closely with the sales team and cross-functional stakeholders. Sales Management Oversee and drive a high-performance sales culture focused on customer satisfaction, solution-selling, and long-term relationships. Build and maintain a strong sales pipeline through prospecting, market insights, and partnerships. Support key