We are looking for a talented Assistant Brand Manager Intern to join our Marketing Department in our Business Campus located in Spoltore (PE) Italy.
You will have the chance to join and support one of our teams working on Regional Strategy Design and the Execution across all touch-points:
* Packaging Design,
* POP material development,
* Consumer Communication ATL/BTL
You will have the chance to create and deliver a winning business strategy based on a superior understanding of the consumers, customers, and competitive environment.
The main topics of the internship will be:
* Strategic Guide: develop local consumer insights and expertise, competitive and market understanding
* Build Brand Equity: define equity hard and soft point to meet regional needs
* Initiative design: contribute to the creation of new initiatives, including new brands, packaging, products and ideas
* Competitive Response Modelling: adjust initiative strategies as appropriate to ensure business competitiveness and growth
* Agency Relationship: develop partnerships with agencies and internal/external partners and fully leverage the contribution of each