CSL Vifor is actively looking for a Senior Brand Manager for its nephrology portfolio, including a product launch. This role reports to the Head of Marketing Italy and is based in Rome (hybrid work). Your accountabilities and tasks will be the following, but not limited to: Accountabilities
* Understand the market landscapes, the competitive scenario and the value needs of patients, caregivers, physicians, and ;
* Ensure local commercialization strategies are linked to global strategy; this will require communication and influence with global teams and GBU leaders to ensure that local cross-functional resources are in place in time and at the proper level to support to achieve the ;
* Engage of Thought leaders in collaboration with Medical to localize the Global strategy across all relevant ;
* Plan, develop and deliver robust launch readiness assessments, and at the same time, ensures a strong launch readiness ;
* Lifecycle strategy ;
Tasks
* Lead and integrate market research into strategic and operational ;
* Support the development of strategic and operational local plans and budgets for already in market products/new ;
* Manage the delivery of marketing programmes and initiatives, as per strategic and operational local plans, creating an impactful and seamless customer experience based on customers’ contact ;
* Track and act upon performance metrics to increase marketing ;
* Collaborating cross-functionally and with the global brand team
* Creates sustainable, long-term relationships with thought leaders and professional ;
* Work effectively with field-based staff (incl. KAMs), training them on strategy, materials, and other product-related capabilities, as well as providing support for local programs and ;
* Ensure key performance metrics are in place, tracking and reporting KPIs to enable ;
* Manage external vendors / agencies and lead day-to-day operational ;
* Collaborate cross-functionally and liaise with global / region to enrich the brand strategy and tactics and share standard methodologies and market best ;
The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the ; Minimum Requirements
* Bachelor degree in a relevant ;
* Minimum 6 years of experience in the life sciences ;
* Strong track record of strategic and operation planning for Hospital lead ;
* Understanding of medical aspects of therapeutic area along with willingness to develop in-depth ;
* Knowledge of the local legal and regulatory ;
* Strong interpersonal skills with demonstrated ability to work with key customers, such as KOLs and developing opinion leader ;
* Professional level in English, both in oral and in written ;
* Ability to travel at least 40%.
Preferred Requirements
* Minimum 6 years industry of experience in marketing ;
* Documented success in working with customer facing teams and medical ;
About CSL Vifor CSL Vifor aims to become the global leader in iron deficiency and nephrology.The company is a partner of choice for pharmaceuticals and innovative patient-focused solutions across iron, dialysis, nephrology and rare conditions. CSL Vifor strives to help patients around the world with severe, chronic and rare diseases lead better, healthier lives. It specializes in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision patient care.For more information, please visit We want CSL to reflect the world around us As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL. Do work that matters at CSL Vifor!