Zing is a global company looking for a dynamic, growth orientated person with experience in managing brand and multi-channel marketing.
You will ensure that we provide our leads with a seamless digital experience, with a focus on driving traffic, raising brand awareness and optimising the customer journey.
This is a full-time employment position, reporting to Head of Global Marketing and Communications in our Head Office in Germany.
Requirements
* Work closely with global and product marketing in order set up regional brand positioning and develop brand awareness for the UK and AFRIKA markets
* Preparation of market and competitor analyses as well as trend observation
* Project responsibility, planning, coordination and implementation of various marketing mix elements:
o Build a comprehensive and creative campaign calendar and execute it to budget and deadline
o Create and manage paid media campaigns across a variety of environments and platforms, including Google Ads, LinkedIn, Twitter, Facebook, etc.
o Planning and implementation of creative brand events and webinars
o Manage email campaigns and newsletters
o Management of external agencies and service providers
* Become our local champion for HubSpot and WordPress
* Continually monitor and evaluate performance across all activities, and advise recommended optimizations to achieve desired KPI’s
* Prepare monthly reports on our marketing campaign’s performance
* Close coordination with the international sales department
* Address different target groups via different marketing channels
* Budget responsibility
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