P Senior Sales Engineer / Sales Manager /pp Off-Highway Heavy Equipment | Italy /p pb About the Role /b /pp Our client is a global, technology-driven industrial sensor manufacturer expanding its footprint in Europe. They are looking to hire a Senior Sales Engineer / Sales Manager to lead and grow business across the European off-highway market. /pp This role combines technical sales, customer consulting, and strategic business development, working closely with in-house RD and manufacturing teams to deliver customized sensor solutions to leading OEMs in construction, agricultural, and specialty vehicles. /pp You will act as the primary technical and commercial interface for customers and play a key role in shaping the long-term European market strategy. /p pb Target Industries /b /pulli Off-Highway Vehicles /lili Construction Machinery /lili Agricultural Machinery /lili Heavy Industrial Equipment /lili Industrial Sensors and Electronic Components /li /ul pb Key Responsibilities /b /pulli Develop and grow business across the European off-highway market /lili Build and manage relationships with OEMs, Tier-1 suppliers, and key industrial customers /lili Act as a technical consultant, understanding customer applications and translating requirements into tailored sensor solutions /lili Own the full sales cycle, from opportunity development through negotiation and closing /lili Collaborate closely with RD and manufacturing on customization, validation, and rapid prototyping /lili Identify new market opportunities, applications, and strategic accounts /lili Represent the company at customer sites, industry events, and trade fairs /lili Contribute to European market strategy, pricing, and long-term growth planning /li /ul pb Non-Negotiable Requirements /b /pulli Degree in Engineering (Mechanical, Electrical, Automotive, or similar) /lili Proven experience in technical sales or business development /lili Experience selling sensors, electronic components, or technical systems /lili Strong understanding of the European off-highway market, including construction and agricultural machinery /lili Ability to act as a trusted technical advisor and primary customer interface /lili Experience managing complex, consultative sales cycles /lili Excellent English communication and presentation skills /lili Willingness to travel regularly within Europe and occasionally internationally /lili Independent, results-driven working style with strong customer focus /li /ul pb Desirable Experience /b /pulli Fluency in Italian ( Native level) /lili Existing network within the European off-highway or heavy equipment industry /lili Experience working closely with RD and manufacturing teams /lili Background in growth-phase or market-expansion environments /lili Experience representing companies at trade fairs and industry events /li /ul pb Ideal Candidate Profile /b /pp Candidates with experience selling into OEMs within construction, agricultural, or mobile machinery environments are highly preferred. A background in industrial sensors is ideal, but the client remains open to motivated candidates with relevant application knowledge and strong customer relationships in the off-highway ecosystem. /ppb Location Travel /b /pulli Location: Munich or remote within Italy (must be eligible for Italy social insurance) /lili Geographic focus: Europe /lili Travel: Regular within Europe, occasional international travel /li /ul