Borgo Lifestyle Group is a dynamic and rapidly growing company with a strong international presence in the luxury lifestyle industry. Based in Florence, the Borgo Lifestyle Group is a collection of luxury lifestyle companies which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants, Borgo Santo Pietro Saporium and Trattoria sull’Albero, and a holistic Spa; Yacht Satori, a custom yacht with the shape of a traditional schooner but all the amenities of a world-class racing yacht; Seed to Skin Tuscany, luxury skincare line known for Green Molecular Science products and spa-focused approach that can be found in the top spas and retailers worldwide.
We are looking for a creative and strategic PR & Marketing Director who is passionate about lifestyle, fashion, and luxury. This individual will be responsible for leading multi-channel marketing programs and developing innovative marketing & PR strategies and initiatives.
Lead the development of all marketing plans in collaboration with the owner.
In collaboration with the owners, create a strong brand message and identity across all channels (events, newsletter, web pages and social media).
Ensure the implementation of effective marketing strategies.
Responsible for building and delivering marketing campaigns, ensuring key messages are consistently delivered.
Analyse performances of marketing campaigns.
Prepare and manage annual budget for the department.
Set and monitor team’s objectives, priorities and goals.
Actively participate in the recruitment and training activities of the marketing department in collaboration with the HR department.
Conduct strategic marketing analysis and reporting.
Develop and implement marketing plans and strategies, product concepts and promotional programmes to drive interest and sales.
Manage PR activities, brief press and PR team about new products and ensure positive feedback.
Collaborate with managers across all departments to create innovative marketing and branding strategies.
Monitor, review and report on all marketing activities and results.
Attend meetings, marketing events and conferences.
Develop promotions with advertising team.
Bachelor’s or Master’s degree in marketing or relevant field.
At least 5 years’ work experience in the PR & Marketing field with at least 3 years in a management role.
Fluent level of both spoken and written English is required; good level of both spoken and written Italian is requested. Any additional language spoken is a plus.
Experience and proof of running successful PR campaigns.
Comprehensive knowledge of business and brand management.
Full time permanent contract