Overview Job Purpose: Reporting to the Global Product Marketing Manager, the Product Marketing Manager (PMM) is responsible for the profitable growth of the assigned product line. He/she will develop strategic marketing plans for the product line through market research, competitive analysis, customer engagement and business planning. The PMM is responsible for the new product introduction process within the marketing organization. The PMM interacts with customers, dealers, market teams, commercial operations, communication, pricing, training and the global product management team. Key Responsibilities Product Offering Management Create sales support and information materials for Marketing and Sales department Leadership in the launch process, define key messaging and positioning (4P) of the new product, coordinate marketing actions. Manage phase in and phase out of products Maximize sales and profitability throughout the product lifecycle: follow KPIs, identify growth potential and define action plans Identify market trends, define a market roadmap and negotiate the product roadmap for EMEA Monitor competition and provide information on key features, new products and price information Highlight product gaps and quantify business impact/potential Evaluate and interpret customer feedback, customer satisfaction reports and research results Interact with: Central Communication, Tactical Marketing, Commercial Operations, Business Directors, Business Managers, Field & Product Specialists, Marketing Managers and other Market Communication Managers, Global Product Managers and Platform members, Pricing, Sales Administration & Demand Planning, Dealers & Customers, Agencies and external suppliers Experience Required 5 years in field/product marketing roles What We Offer We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect. Benefits Flexible work arrangements Employee Assistance Programs Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries: Machinery Manufacturing Location: Torino, IT Job Family: Product Marketing Job Type: Full Time Working Mode: Hybrid Referrals increase your chances of interviewing at CNH by 2x Get notified about new Regional Product Marketing Manager jobs in Turin, Piedmont, Italy. J-18808-Ljbffr