PTalent Solutions, part of Manpower Group, for an important pharmaceutical client based in Florence, is currently recruiting for a /ppto spearhead the management and development of our esteemed Brands. /ppHe / She will be responsible for developing and executing product strategy, pricing and positioning, gathering customers requirements and market trends. /ppHe / She will at all times be acting with the highest standards of integrity, in adherence to the code of conduct of the Group and in compliance with local and international laws and regulations. /ppbMAIN ACTIVITIES AND RESPONSIBILITIES /b /pulliDrive the strategic development of marketing Brand Plan and a comprehensive 5-year plan for sustainable growth. /liliManagement of the products portfolio according to the brand strategy and investments /liliConduct in-depth analysis of trends, competition, and pioneer the identification of novel consumer insights. /liliImplementation at 360° of launches : communication, activities and follow-up of sales /liliCreation and management of communication campaigns. /liliDevelop and manage relationships with Scientific Societies and KOLs /liliDevelop promotional materials in line with country marketing strategy /liliAnalysis of the performances of the brand and of the competitors /liliEnsure in country promotional budgets deliver commercial impact /liliWork in synergy with the other company functions involved in brand development : Education, Medical Affairs, Training, Supply and Finance. /li /ulpbJOB REQUIREMENTS /b /pulli2 / 3 years of experience in roles such as healthcare management or pharmaceutical marketing. /liliProven success with a track record in marketing roles within the biotech / pharmaceutical industry /liliSales track record of success within biotech / pharmaceutical or any other industry is a preferred /liliAesthetics medicine experience is preferred /liliAbility to work with different stakeholders (Health Care Professionals, Key Opinion Leaders, Area Managers, Agencies) /liliForecast activities Basic financial principles understanding /liliEntrepreneurial mindset results orientation /liliEnglish language proficiency verbally and in writing (Common European Framework : B2) /li /ulpuWork location : /u Florence /p #J-18808-Ljbffr