Ph3Experteer Overview /h3pIn this role, you will lead the annual marketing and communication plan for W Florence, aligning with brand standards and Marriott guidance to grow awareness and revenue. You’ll drive integrated campaigns, digital presence, PR, partnerships, and local activations to position W Florence as a premier luxury destination. You collaborate with Sales, Revenue, Operations, and regional teams to support commercial objectives while maintaining the distinctive W brand voice. Bring creativity, commercial acumen, and luxury-market experience to shape memorable guest experiences and outcomes. /ph3Retribuzione / Benefits /h3ulliDevelop and execute the annual Marketing Plan aligned with hotel objectives and Marriott standards. /liliPosition W Florence as a premier luxury lifestyle destination via innovative campaigns. /liliIdentify market opportunities and competitive insights to boost revenue and visibility. /liliCollaborate with Sales, Revenue Management, Operations, and Marriott teams to support commercial goals. /liliManage digital ecosystem including website, Marriott channels, social platforms, and partnerships. /liliOversee SEO/SEM, email and performance marketing; analyze and optimize campaigns. /liliEnsure brand consistency across digital and guest communications. /liliBuild relationships with media, influencers, luxury brands, and local stakeholders; coordinate PR and events. /liliLead content creation and support signature experiences, activations, and events reflecting W brand DNA. /liliManage annual marketing budget; track KPIs and ROI; report to leadership and Marriott stakeholders. /li /ulh3Responsabilità /h3ulliMinimum 4 years in marketing within luxury hospitality, lifestyle, luxury retail, fashion, or premium brands. /liliExperience in international luxury hotel environment preferred; Marriott experience advantageous. /liliDegree in Marketing, Communications, Business Administration, Hospitality Management, or related field. /liliProven track record in integrated marketing campaigns. /li /ulh3Requisiti fondamentali /h3ulliProfessional development opportunities /liliDynamic international environment /liliCompetitive compensation package /li /ul /p #J-18808-Ljbffr