Ph3Marketing Manager – W Florence /h3 h3Position Summary /h3 pThe Marketing Manager is responsible for developing and executing the annual marketing and communication strategy for W Florence, ensuring alignment with brand standards while driving awareness, engagement, and revenue generation across all market segments. This role oversees integrated marketing campaigns, digital presence, public relations initiatives, partnerships, content creation, and local activations that reinforce W Florence as a leading luxury lifestyle destination in Florence and beyond. /p h3Key Responsibilities /h3 ul liDevelop and execute the annual Marketing Plan in alignment with hotel business objectives and Marriott brand standards. /li liPosition W Florence as a leading luxury lifestyle destination through innovative and impactful marketing initiatives. /li liIdentify market opportunities, emerging trends, and competitive insights to support revenue growth and brand visibility. /li liCollaborate closely with Sales, Revenue Management, Operations, and Marriott regional teams to ensure marketing strategies support commercial objectives. /li /ul h3Digital Marketing E-Commerce /h3 ul liManage the hotel's digital ecosystem, including website content, Marriott channels, social media platforms, and third-party partnerships. /li liOversee digital campaigns, SEO/SEM initiatives, email marketing, and performance marketing activities. /li liMonitor campaign performance and provide analysis with recommendations for continuous optimization. /li liEnsure brand consistency across all digital and guest-facing communication channels. /li /ul h3Public Relations Partnerships /h3 ul liDevelop and maintain strong relationships with media, influencers, luxury brands, tourism organizations, and local stakeholders. /li liCoordinate PR activities, media visits, influencer collaborations, and press events. /li liIdentify strategic partnerships that enhance brand visibility and guest engagement. /li /ul h3Content Brand Experience /h3 ul liLead content creation initiatives including photography, video production, social media storytelling, and marketing collateral. /li liSupport the development of signature experiences, activations, and events that reflect the W Hotels brand DNA. /li liEnsure all communications maintain the distinctive voice and visual identity of W Hotels. /li /ul h3Budget Performance Management /h3 ul liManage the annual marketing budget and ensure efficient allocation of resources. /li liTrack and report key marketing KPIs, campaign performance, and return on investment. /li liProvide regular reports and insights to hotel leadership and Marriott stakeholders. /li /ul h3Candidate Profile Experience /h3 ul liMinimum 4 years of Marketing experience within luxury hospitality, lifestyle, luxury retail, fashion, or premium consumer brands. /li liPrevious experience within an international luxury hotel environment is highly preferred. /li liMarriott International experience is considered a strong advantage. /li liDegree in Marketing, Communications, Business Administration, Hospitality Management, or a related field. /li liProven track record in developing and executing successful integrated marketing campaigns. /li /ul h3Skills Competencies /h3 ul liStrong understanding of luxury consumer behavior and lifestyle branding. /li liExcellent digital marketing and social media expertise. /li liExceptional communication, storytelling, and presentation skills. /li liCreative mindset combined with strong analytical and commercial acumen. /li liAbility to manage multiple projects in a fast‑paced, dynamic environment. /li liStrong stakeholder management and relationship‑building skills. /li liFluent in English; Italian language proficiency is highly desirable. /li /ul h3What We Offer /h3 ul liOpportunity to join one of the most iconic luxury lifestyle brands in hospitality. /li liDynamic and international working environment. /li liProfessional development opportunities within Marriott International. /li liCompetitive compensation package. /li /ul h3Compensation /h3 ul liIndicative salary range: €40,000 – €42,000 gross annual salary, depending on the candidate's level of local and international experience and overall profile. /li /ul /p #J-18808-Ljbffr