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Senior Brand Manager, Kinder Surprise & Seasonal About the Role: We have a current opening for a Senior Brand Manager Kinder Surprise & Seasonal and are actively reviewing applications.
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This position is responsible for managing activities that drive profitable growth and development of existing and new/developing platforms (i.e. Innovation/toys) within the assigned portfolio and brands. The incumbent will, in collaboration with the Country Brand Lead, develop recommendations and detailed plans to successfully launch and profitably manage the brands, in agreement with global and North American objectives and priorities.
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This includes the definition of positioning and detailed strategies for Brand(s) in scope, developing and implementing ideas, projects and other required actions, by monitoring and managing costs (e.g. advertising, promo, research spend) to keep them within budget boundaries. Active collaboration with Canadian Kinder brand team, cross-functional and with US and Global brand teams will be an essential part of day-to-day business management and success.
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- Drive bottom-up, detailed launch and go-to-market plans for new innovations and toy collections, balancing the priorities of Global management, local marketing realities and Sales/Trade Marketing demands.
- Leverage a deep understanding of the target consumer, the category and competition in the development of consumer and brand insights, as well as the marketing programs responding to these insights.
- Develop presentations to profitably manage the brands in Canada, in agreement with global objectives and priorities.
- Lead the briefing and execution of annual Media and Promotional plans, managing the agencies and driving innovative thinking relative to the portfolio and within the Powerbrand goals
- Collaborate and align with Canadian cross-functional, US brand and Global brand teams to develop and execute range and merchandising optimization across a 3-year horizon
- Manage operational recommendations, planning and oversight for products in market, including volume proposals, budget management, consumer promotions, etc in order to achieve annual targets.
- Together with Supply Chain and Trade Marketing, manage production planning to ensure on-time delivery to clients
- Coach, support and develop two direct reports, in line with Ferrero Line Manager Excellence.
Main Responsibilities: Marketing Strategic Planning
- Support the development of brand targets, sales mix, net sales, gross margin and marketing contribution for the portfolio.
- Supports VP Marketing in preparing the annual strategic plan plans defining volumes, P&L;, activity plan, etc pertaining to the Innovation/toy collection portfolio.
Portfolio Strategy
- Defines actual / future positioning in comparison with competitors’ actions.
- Shares with VP Mktg new product development (NPD) strategy for approval, leading related projects. Proposes strategic SKUs.
- Determines the pricing and mix strategy for portfolio that can achieve local and global financial hurdles.
Communication and Media
- Shapes and implements the advertising strategies (copy strategy, target segments and consumers, etc.) relating to the portfolio role.
- Adapt North American or Global creatives assets for local market implementation.
- Communicates the media plan brief to the media planning responsible; monitors and controls the outputs related to brand plans.
- Ensures clearing of legal requirements related to commercials (property rights for audio/music, relations with actors, agencies, speakers, testimonials etc.)
- Works effectively with local Media manager and local inter-agency team.
Promotions
- Advance the development of integrated marketing campaigns including strategic promotions with supporting in-store merchandising materials (where applicable).
- Cooperates with the Legal Department to deliver required information in order to set up promotions and sponsorship-related contracts.
- Evaluates the performance of promotions, sponsorships or co-marketing activities.
- Adapt brand plans as required, to meet the needs of the business to achieve the business targets.
Business Follow Up
- Takes part in demand & supply planning process, Logistics and Trade Marketing departments.
- Leads Sales / Consumer KPIs monitoring and follow-up, e.g. monthly / regular analysis of market/panel data and proposal of the so what/action plan.
- Leads business reporting monthly for Category Reviews (local, North America, Global).
Budget
- Allocate and manage marketing inn