The Lifecycle Marketing CRM Manager is a key position for managing existing customer communications based on their relationship/status, primarily in the email, mobile and in-platform channels. The ideal candidate will bring strategic, organizational, and technical skills to the role, as well as a passion for delivering best-in-class onboarding, upsell, cross-sell or retention communications to the customer database. Build personalized campaigns, leveraging data and user research to improve the user experience. This role encompasses a diverse range of areas, including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights.
Develop and execute lifecycle marketing strategies that increase customer engagement, customer satisfaction, and retention.
Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
Build and maintain a deep understanding of customer behavior, preferences, and needs to better align the marketing strategy.
Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
Create and continuously optimize email marketing programs that leverage customer behavior data to drive revenue growth or prevent churn
Map Bookmap’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, expansion, and retention
Build strategic roadmaps to achieve company goals, providing recommendations for optimizations as well as deploying new strategies for their email marketing program.
Manage lifecycle campaigns from concept to production to analysis, including creative development, email development and QA, and deployment as well as reporting.
Create targeted marketing campaigns aimed at increasing customer lifetime value.
Define customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals, and effectiveness
Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
Lifecycle marketing creative/messaging strategy
~ Data analytics and reporting
~ Strong analytical skills and ability to use data to inform decisions.
~ Experience with A/B testing and experimentation.
~ Ideal experience in a brand direct-to-consumer or subscription business
~ Excellent written and verbal communication skill with strong attention to detail
~ Proven track record of driving customer engagement, retention, and growth through effective marketing initiatives.
100% remote work
~ Paid annual & sick leave
~ Compensation of new equipment and software
~ Sponsorship of training
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