Drive Engagement with our SDK Community
We are seeking a seasoned Product Marketing Manager to lead the go-to-market strategy for our embeddable drag-and-drop content editor, the Beefree SDK. This role requires a strategic thinker who can craft compelling narratives and connect the dots between product features and customer value.
About the Role
* Develop a deep understanding of our SDK, market, and customers to inform messaging and positioning.
* Craft clear and differentiated messaging that resonates with technical audiences.
* Lead product launches by developing go-to-market plans that align Product, Engineering, Sales, and Marketing teams.
* Partner with our Developer Advocate to co-create technical stories and produce content that resonates with technical audiences.
* Measure and optimize GTM impact by tracking adoption and understanding what resonates with our audience.
Key Responsibilities
* Messaging frameworks and value prop docs
* GTM and launch briefs
* Internal product education and training materials
* Release notes
* Landing pages and technical solution overviews
* Competitor comparisons
* Sales enablement content
* Customer-facing content in partnership with DevRel and Marketing (e.g. webinars, product demos, email campaigns, or customer stories)
Requirements
* Experience bringing SaaS products to market
* Comfort with technical products and audiences
* Exceptional collaboration skills
* Strong project management skills
* Outstanding written and oral communication skills
Bonus Points
* Experience marketing to developers or building campaigns aimed at technical users
* Experience in the MarTech space – especially with email or content creation platforms
About Us
We are an equal opportunity employer and values diversity. We do not discriminate on the basis of ethnicity, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, or any other basis protected by law.
What We Offer
* Competitive salary and incentives
* Remote flexibility
* Recharge time
* REST Program
* Team retreats
* Professional development
Note
Please reply to the following three questions: What excites you about marketing to developers or technical audiences? Which brand or product do you admire for their product marketing–and why?
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