PstrongCompany Description /strong /pp /ppCharly Agency is a globally operating boutique digital agency based in Barcelona, Spain. With a highly skilled and agile team, we specialize in crafting high-quality websites with a strong focus on content marketing, UX, and design — helping businesses succeed in the digital space. Our clients range from startups and SMBs to corporate entities, covering industries such as NGOs, B2B, and eCommerce. We primarily work with Webflow, Shopify, WordPress, and Framer. /ppWith a client base predominantly in the USA, Charly Agency is recognized for its expertise in creating high-converting, future-proof websites, apps, and brand assets. /ppOur core services include: /pulliWeb design UX/UI /liliWeb and mobile app development /liliBrand strategy /lilieCommerce solutions and CRO /liliWebsite development and maintenance /liliSEO Content writing /li /ulpbr/ppstrongWe’re Hiring: Website Strategist Copywriter /strong /ppbr/ppWe’re looking for someone who can think through websites as true business tools — focusing on structure, messaging, and conversion. /ppThis is a strategy-first role. Sales involvement is secondary. /ppbr/ppstrongWhat You’ll Do /strong /ppstrong /strong /ppstrongWebsite Strategy (Primary Focus) /strong /pulliRun comprehensive branding and marketing discovery, using questionnaires that surface unique selling points, positioning, and common customer objections, then translate those findings into clear strategy briefs /liliTurn strategy briefs into information architecture, page-level messaging, and on-site selling points that directly address objections and amplify USPs /liliAudit websites to identify conversion gaps and surface opportunities tied to business outcomes /liliLead creative direction, moodboards, competitor analysis, and visual direction that gives each site a distinct identity rather than a templated or AI-generic feel /liliWrite and guide high-converting copy across all site pages (central to the role) /liliPull input from SEO, GEO, and CRO specialists, translating their recommendations into both copy and design decisions /liliPartner with designers and developers through execution, ensuring their work supports the content strategically rather than decoratively /liliOversee quality assurance across the full build, holding every deliverable to a top-tier standard where design, graphics, and copy work together with intent /liliManage project timelines, contractor hours, and resource allocation across multiple builds at once /liliFlex scope and approach to hit strong outcomes across different budget levels, making smart trade-offs when resources are limited /liliThink about websites as revenue engines, not visual artifacts, every decision should ladder back to how the site drives growth /li /ulpbr/ppstrongMarketing Sales Support (Secondary) /strong /pulliSupport pitches, proposals, and strategy decks /liliOccasionally join client calls /liliHelp with outbound campaigns (email, LinkedIn, GEO) /liliNo need to be a “salesperson” - this is support /li /ulpbr/ppstrongWhat We’re Looking For /strong /pulliStrong copywriting skills (landing pages, offers, messaging) /liliSolid understanding of CRO and user behavior /liliAbility to turn business goals into website strategy /li /ulpbr/ppstrongHow We Work /strong /pulliRemote (EU + Americas) /liliSmall team, high ownership /li /ulpbr/ppstrongTo Apply /strong /pulliExamples of websites you’ve worked on (with your strategic thinking) /liliCopy samples (landing pages preferred) /liliShort video introduction /li /ul