Position based in Palermo or Catania (full remote)
Libon is an international application for calling loved ones, which is recharged like a prepaid SIM card.
It offers a range of top-ups at 5€, 10€, and 20€ to landlines and mobiles in +160 countries.
Libon’s best offers are based on rates negotiated with Orange and MTN in Africa and Globe and Smart in the Philippines, Bangladesh, India, and Pakistan…
These offers are now available in physical and digital form through resale networks: telephone shops, tobacconists, kiosks, convenience stores, etc.
Beyond distributing Libon offers, there is a need to better communicate, animate, and federate the communities around the application.
RESPONSIBILITIES
The role focuses on growing Libon’s turnover in Italy through field actions, adjusting offers and promotions for physical distribution, and engaging communities of sellers and buyers around the app.
In B2B, at points of sale selling our Scratchcards / Epins.
In B2C, through direct interaction with app users, associations, households, and influencers within foreign communities (Africans, Asians, Indians, Americans, etc.).
Market analysis :
* Define prospecting areas, hot spots, and priorities to develop Libon’s sales.
* Ensure a competitive and technological watch.
* Identify and prioritize distribution networks and geographical areas for deployment.
* Engage in hunting and commercial prospecting.
* Identify lead-generating contacts and study community customer needs.
* Test different distribution networks and promotional strategies.
* Implement the trade marketing plan decided by management.
* Be creative and propose ideas to increase Libon’s visibility among points of sale and diasporas.
* Implement POS displays in partner networks to ensure product visibility.
* List points of sale offering Libon products.
WHAT WE ARE LOOKING FOR
* At least 2 years of experience in field sales, operational marketing, trade marketing, or community distribution; experience in Sicily is a plus.
* Strong negotiation skills and a passion for acquiring new customers.
* Good knowledge of diasporas and their consumption habits in the area.
* Proficiency in Excel and numerical analysis.
* Excellent written and oral communication skills.
* Voluntary, dynamic, and enthusiastic attitude.
* Good interpersonal skills and ability to work cross-functionally with internal teams and external networks.
* Intermediate level of English and French; knowledge of a third African language like Wolof is mandatory.
* Driver’s license is mandatory.
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