Office Responsibilities: Develop and implement the e-commerce strategy; Oversee the development of functionality and the progressive improvement of the Customer Journey, ensuring communication aligns with the Brand's positioning; Monitor sales KPIs using Analytics tools; Manage the online catalog; Manage partner sites; Coordinate with the Visual and Content Team for continuous ROI optimization; Enhance Customer Experience by monitoring NPS and implementing corrective actions; Collaborate with the Marketing Team to develop initiatives that increase traffic and improve Conversion Rate (CR); What We Offer: Being part of the Lionard team means working in a meritocratic and stimulating environment marked by continuous innovation, supported by significant technological investments. You will participate in developing high-value projects and have access to unique tools. You will benefit from the collaboration and expertise of a structured marketing department for multimedia content creation in-house. Placement options include either an employee contract or a VAT partnership, with variable salaries based on seniority. The professional will work from the Florence office, even if under a VAT partnership, due to dealing with sensitive data and information. Requirements: The resource must demonstrate: Previous professional experience as an e-commerce manager; Preference for candidates with experience in structured companies such as Booking, Trivago, or related to the luxury segment (Farfetch, Goop); Strategic and creative vision for content creation (video and multimedia); Data analysis mindset; Passion for storytelling with strong communication skills and excellent written Italian language skills, including grammar; Job Offer Details: Seniority level: Medium Employment type: Full-time Job function: Marketing Location: Florence J-18808-Ljbffr