Experteer Overview
In this role, you will lead the annual marketing and communication plan for W Florence, aligning with brand standards and Marriott guidance to grow awareness and revenue. You’ll drive integrated campaigns, digital presence, PR, partnerships, and local activations to position W Florence as a premier luxury destination. You collaborate with Sales, Revenue, Operations, and regional teams to support commercial objectives while maintaining the distinctive W brand voice. Bring creativity, commercial acumen, and luxury-market experience to shape memorable guest experiences and outcomes.
Retribuzione / Benefits
* Develop and execute the annual Marketing Plan aligned with hotel objectives and Marriott standards.
* Position W Florence as a premier luxury lifestyle destination via innovative campaigns.
* Identify market opportunities and competitive insights to boost revenue and visibility.
* Collaborate with Sales, Revenue Management, Operations, and Marriott teams to support commercial goals.
* Manage digital ecosystem including website, Marriott channels, social platforms, and partnerships.
* Oversee SEO/SEM, email and performance marketing; analyze and optimize campaigns.
* Ensure brand consistency across digital and guest communications.
* Build relationships with media, influencers, luxury brands, and local stakeholders; coordinate PR and events.
* Lead content creation and support signature experiences, activations, and events reflecting W brand DNA.
* Manage annual marketing budget; track KPIs and ROI; report to leadership and Marriott stakeholders.
Responsabilità
* Minimum 4 years in marketing within luxury hospitality, lifestyle, luxury retail, fashion, or premium brands.
* Experience in international luxury hotel environment preferred; Marriott experience advantageous.
* Degree in Marketing, Communications, Business Administration, Hospitality Management, or related field.
* Proven track record in integrated marketing campaigns.
Requisiti fondamentali
* Professional development opportunities
* Dynamic international environment
* Competitive compensation package
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