PpWe are looking for a Digital Marketing Manager to define and execute K-Way’s global digital media strategy, with responsibility across the full marketing funnel — from performance-driven lower funnel channels to upper funnel awareness and consideration initiatives. /p pThis role will drive qualified traffic, conversion and revenue across K-Way’s .com platforms, while also managing and optimizing the digital branding media budget to strengthen brand equity and consideration at scale. /p pThe position owns the digital marketing mix across bPaid Search (PPC), Paid Social, Affiliates and SEO /b, ensuring a strong balance between efficiency, growth and brand impact. /p pThe role works cross-functionally with HQ and local markets, managing agencies, budgets and performance, and collaborating closely with Marketing, Ecommerce, Brand, and Creative teams in Milan, Turin and Paris. /p pThe ideal candidate is both bdata-driven and brand-aware /b, comfortable operating at strategic and executional level, and experienced in orchestrating lower and upper funnel channels within a complex international setup. /p h3Knowledge, Skills Abilities Required /h3 ul li7+ years of experience in digital marketing with hands‑on exposure to bPPC, Paid Social, Affiliates and SEO /b. /li liProven experience managing both bperformance marketing and upper funnel digital media /b. /li liStrong background in e-commerce or fast‑paced retail environments. /li liSolid knowledge of Google Ads, Meta platforms and Google Analytics. /li liHighly analytical mindset with strong Excel skills and a clear data‑driven approach to decision making. /li liStrong project management and organizational skills, with the ability to manage multiple stakeholders and priorities. /li liComfortable working with agencies and cross‑functional, international teams. /li /ul /p #J-18808-Ljbffr