Ph3bAbout AccessiWay /b /h3 pAt AccessiWay, we develop innovative solutions that help organizations create inclusive, accessible online experiences for everyone. Our mission is to make the digital world barrier-free — because accessibility is not optional, it’s essential. /p h3bMission /b /h3 pMaximize the ROI and efficiency of all paid acquisition channels while driving predictable, scalable pipeline growth across European markets. You’ll take ownership of our paid media ecosystem, ensuring every campaign contributes directly to our mission of building a more inclusive internet. /p h3bCore Responsibilities /b /h3 h3bPaid Media Management /b /h3 ul lipPlan, create, execute, and optimize campaigns across Google, LinkedIn, Meta, YouTube, and emerging paid platforms. /p /li lipScale paid spend profitably while maintaining or improving efficiency metrics (CPL, ROAS, CAC). /p /li lipOwn the full paid funnel — from impression to lead to SQL to revenue. /p /li lipImplement rigorous A/B testing across creatives, copy, targeting, and landing pages. /p /li lipContinuously test new channels and acquisition tactics to expand reach and impact. /p /li /ul h3bAnalytics Performance /b /h3 ul lipBuild and maintain dashboards that track full-funnel performance and ROI. /p /li lipImplement precise UTM tracking and multi-touch attribution models. /p /li lipAnalyze user behavior and conversion data to refine targeting and messaging strategies. /p /li lipOptimize campaigns based on downstream metrics (SQL quality, pipeline contribution, revenue). /p /li lipDeliver consistent, transparent reporting on performance against KPIs. /p /li /ul h3bBudget Forecasting /b /h3 ul lipManage quarterly budgets and allocate spend based on real-time performance data. /p /li lipForecast CPL, CAC, and revenue impact to guide strategic decision-making. /p /li lipDevelop scalable growth scenarios and identify opportunities for profitable expansion. /p /li lipSupport influencer partnerships, UGC campaigns, and affiliate programs as part of broader growth initiatives. /p /li /ul h3bCollaboration /b /h3 ul lipOversee relationships with external agencies, ensuring alignment, accountability, and high performance. /p /li lipPartner with the Sales team to ensure lead quality and optimize the paid-to-SQL handoff. /p /li lipCollaborate closely with the Design and Content teams to develop and test high-performing creatives. /p /li /ul h3bYour Profile /b /h3 pYou’re a data-driven marketer with a growth mindset — equally comfortable managing large-scale paid campaigns and experimenting with new acquisition channels. You thrive in fast-moving environments, balance analytical rigor with creative thinking, and know how to transform marketing investments into measurable business results. /p h3bExperience Skills /b /h3 ul lip4+ years in performance marketing, ideally in B2B SaaS or tech, with proven success in scaling campaigns. /p /li lipDeep experience managing Google Ads, LinkedIn Ads, and YouTube campaigns across multiple regions. /p /li lipStrong analytical skills with proficiency in Google Analytics, Tag Manager, HubSpot, and Excel/Sheets. /p /li lipExperience with attribution modeling, conversion optimization, and funnel analysis. /p /li lipExcellent project management and cross-functional communication skills. /p /li lipFamiliarity with influencer, UGC, or affiliate marketing a strong plus. /p /li lipGoogle Ads or LinkedIn Ads certifications are an advantage. /p /li /ul h3bWhy Join Us /b /h3 pJoining AccessiWay means joining a team that’s redefining what inclusive growth looks like. Here, performance and purpose go hand in hand. /p ul lipbPurpose with impact: /b Every campaign you launch fuels a mission that makes digital experiences accessible to all. /p /li lipbData meets creativity: /b We test, learn, and optimize — always with innovation and inclusivity in mind. /p /li lipbCollaborative culture: /b Work alongside experts in content, design, and tech who share your curiosity and drive. /p /li lipbEmpowered to grow: /b We encourage autonomy, experimentation, and continuous learning. /p /li lipbInclusive by design: /b Accessibility isn’t just what we deliver — it’s how we work, think, and grow together. /p /li /ul pLet’s build performance that truly makes a difference. /p /p #J-18808-Ljbffr