Company Description
Charly Agency is a globally operating boutique digital agency based in Barcelona, Spain. With a highly skilled and agile team, we specialize in crafting high-quality websites with a strong focus on content marketing, UX, and design — helping businesses succeed in the digital space. Our clients range from startups and SMBs to corporate entities, covering industries such as NGOs, B2B, and eCommerce. We primarily work with Webflow, Shopify, WordPress, and Framer.
With a client base predominantly in the USA, Charly Agency is recognized for its expertise in creating high-converting, future-proof websites, apps, and brand assets.
Our core services include:
* Web design & UX/UI
* Web and mobile app development
* Brand strategy
* eCommerce solutions and CRO
* Website development and maintenance
* SEO & Content writing
We’re Hiring: Website Strategist & Copywriter
We’re looking for someone who can think through websites as true business tools — focusing on structure, messaging, and conversion.
This is a strategy-first role. Sales involvement is secondary.
What You’ll Do
Website Strategy (Primary Focus)
* Run comprehensive branding and marketing discovery, using questionnaires that surface unique selling points, positioning, and common customer objections, then translate those findings into clear strategy briefs
* Turn strategy briefs into information architecture, page-level messaging, and on-site selling points that directly address objections and amplify USPs
* Audit websites to identify conversion gaps and surface opportunities tied to business outcomes
* Lead creative direction, moodboards, competitor analysis, and visual direction that gives each site a distinct identity rather than a templated or AI-generic feel
* Write and guide high-converting copy across all site pages (central to the role)
* Pull input from SEO, GEO, and CRO specialists, translating their recommendations into both copy and design decisions
* Partner with designers and developers through execution, ensuring their work supports the content strategically rather than decoratively
* Oversee quality assurance across the full build, holding every deliverable to a top-tier standard where design, graphics, and copy work together with intent
* Manage project timelines, contractor hours, and resource allocation across multiple builds at once
* Flex scope and approach to hit strong outcomes across different budget levels, making smart trade-offs when resources are limited
* Think about websites as revenue engines, not visual artifacts, every decision should ladder back to how the site drives growth
Marketing & Sales Support (Secondary)
* Support pitches, proposals, and strategy decks
* Occasionally join client calls
* Help with outbound campaigns (email, LinkedIn, GEO)
* No need to be a “salesperson” - this is support
What We’re Looking For
* Strong copywriting skills (landing pages, offers, messaging)
* Solid understanding of CRO and user behavior
* Ability to turn business goals into website strategy
How We Work
* Remote (EU + Americas)
* Small team, high ownership
To Apply
* Examples of websites you’ve worked on (with your strategic thinking)
* Copy samples (landing pages preferred)
* Short video introduction