We are seeking an experienced Product Marketing Manager to lead the go-to-market strategy for our SDK product. The ideal candidate is a strategic, curious, and highly collaborative professional who can shape messaging, drive launches, and connect the dots between what we build and the value our customers experience.
About the Role
This role requires a strong understanding of technical products and audiences. You will work closely with development, product, marketing, sales, customer support, and other teams to bring the Beefree SDK to market. As a subject matter expert, you will develop clear, differentiated messaging and positioning for the product, and lead product launches by developing thoughtful go-to-market plans.
Key Responsibilities
* Becoming a subject matter expert on the Beefree SDK, the market, and our customers, grounding your work in customer insights, competitor awareness, and deep product understanding.
* Crafting clear, differentiated messaging and positioning for the Beefree SDK, including messaging frameworks, value prop docs, GTM and launch briefs, internal product education and training materials, release notes, landing pages, and technical solution overviews.
* Leading product launches by developing thoughtful go-to-market plans that align product, engineering, sales, and marketing, and ensuring readiness across all customer-facing teams.
Requirements
* Experience bringing SaaS products to market.
* Comfort with technical products and audiences, including APIs, SDKs, developer platforms, integrations, or infrastructure tools.
* Strong project management skills, with the ability to juggle multiple complex projects and tasks.
* Outstanding written and oral communication skills, with the ability to craft clear, compelling narratives about the value we deliver and why it matters to our audience.
What We Offer
* A competitive salary and incentives.
* The opportunity to work with a talented team of professionals.
* A flexible remote work arrangement.