Job Purpose
The Senior Marketing Manager NEM (New markets) is responsible for leading an integrated marketing governance for New Markets, ensuring alignment between global strategic direction and regional execution. He/She acts as a key interface between global headquarter, regional teams and external partners as well as the reference point between the NEM team based in Italy and the main business stakeholders (Executive Director Global Sales NEM, General Manager MSC Crociere, HR etc.).
Key Accountabilities
* Strategic Governance & Planning – Lead annual integrated marketing planning cycles, ensuring alignment with corporate objectives and long-term brand strategy.
* Brand Stewardship – Act as guardian of brand equity, ensuring consistency and compliance with global guidelines across all regional initiatives.
* Agency & Partner Governance – Oversee agency relationships, ensuring strategic alignment, performance accountability, and effective resource utilization.
* Marketing Performance Oversight – Monitor high-level KPIs and business outcomes, providing strategic direction and recommendations to senior leadership.
* Budget Governance – Oversee marketing investment planning and financial stewardship, ensuring efficient allocation aligned with corporate priorities.
* Market & Business Insights – Provide strategic perspective on market dynamics, competitive landscape, and growth opportunities to support executive decision-making.
* Executive Communication – Prepare and deliver senior-level presentations, aligning stakeholders around priorities, performance, and future roadmap.
* Leadership – Coordinate internal stakeholders, global centres of excellence, and regional teams to ensure cohesive execution and decision-making. Acts as an interface between the cross-function NEM team at MSC Crociere SpA and the main stakeholders in Naples and in Geneva office.
Qualifications
* Previous experience in marketing leadership roles within international organizations.
* Experience in travel, hospitality, or global consumer brands is considered a strong advantage.
* Excellent communication and presentation skills in English. Knowledge of Eastern European languages and/or Arabic is considered a strong added value.
* Proficiency in Microsoft Office tools, particularly in reporting and presentations.
* Strong strategic mindset with focus on brand management, and commercial performance.
* Proven experience to operate within complex matrix environments and influence senior stakeholders.
* Problem-solving mindset, strong communication and interpersonal skills, with the ability to coach and manage a team.
* Flexibility, strong attention to detail and organizational skills.
VISA Requirements
Right to work in Italy.
Our commitment
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!
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