Pharma Point, on behalf of Substipharm, a lean and fast-growing international pharmaceutical company with a solid consolidated turnover, is seeking a Marketing Manager to drive the launch of products in new therapeutic areas.
Key Responsibilities:
* Market Analysis: Conduct competitor research, analyze market trends, and identify opportunities.
* Marketing Strategy: Develop a comprehensive marketing plan, including product positioning, target audience identification, and messaging.
* Campaign Execution: Lead cross-functional teams to execute marketing campaigns across various channels, such as digital, print, and events.
* Brand Management: Ensure consistent branding and messaging across all marketing materials and channels.
* Budget Management: Develop and manage marketing budgets, tracking ROI and making data-driven decisions.
Requirements:
* Experience: At least 5 years of marketing experience in the pharmaceutical industry.
* Education: Bachelor's degree in Science (ideally a Pharmacy degree) combined with a degree in Marketing, Communications, or a related field.
Skills:
* Strong business acumen and analytical skills.
* Excellent leadership and communication skills.
* Experience with digital marketing channels, including social media and email marketing.
* Ability to develop and manage marketing budgets.
* Strong project management skills, with the ability to prioritize and execute multiple projects simultaneously.
* Languages: Really fluent in English, written and spoken; French would be a plus.
Preferred Qualifications:
* Industry Knowledge: Familiarity with the pharmaceutical industry, including regulatory requirements and industry trends.
* Product Launch Experience: Proven track record of successfully launching or relaunching products in the pharmaceutical industry.
* Digital Marketing Expertise: Experience with digital marketing platforms, including CRM and marketing automation tools.
Location: Milan