Marketing position is responsible for defining and developing global programs in a multi-channel environment that support the coordination and maximization of channel partner success in selling Panini products and services to Panini targeted markets. This includes definition, development, and management of Panini's channel marketing programs. It also includes channel training, channel events, joint partner marketing opportunities, business development, and channel marketing deliverables including sales tools.
Major Job Responsibilities
* Develop overall channel marketing plan including definition, implementation, promotion, effectiveness and partners satisfaction measurement.
* Coordination, management, administration and execution of channel programs and campaigns (e.g. MDF, Deal Registration, Partner Portal, Appreciation, etc.).
* Coordination of Panini involvement in major partner events including user conferences, exhibits at industry trade events, and Panini sponsored partner conferences and events.
* Market sensing to identify emerging channel opportunities.
* Development and deployment of selling tools and materials (e.g. ROI models, white papers, sales kits/welcome kits, videos, collateral, webinars, etc.) in conjunction with the Marketing Communication Manager
* Development and delivery of channel sales training.
* Assistance to Panini Channels Sales team and to channel partners in support of sales opportunities.
* Sales support to channel partners for resolution of issues and questions.
* Develop annual plans and budgets and manage to define expectations and objectives.
* Launch and manage marketing projects (like CRM implementation and development), including project management dimensions by providing activity plans, status monitoring, milestones management, issues highlighting and solution definition.
* CRM roll-out, management and development throughout all Matica Group organization and Distribution
Knowledge and Skills
- General Marketing
* Development and management of marketing strategies, mix, and tactics in support of business objectives.
* Project management.
* Very strong work ethic.
* Microsoft application use.
* Outstanding communication skills (written, verbal, presentation).
* Customer and partner engagement skills.
* Collaboration and consensus building with multiple internal functions.
* General information technology concepts.
* Working knowledge of English
* Banking and check processing skills considered a plus.
* Working Knowledge of another Latin language (Spanish, Portuguese, French or Italian) considered a plus.
* Salesforce system knowledge and use is considered a plus.
Position Specific
* 5+ years of business and market development experience.
* Undergraduate degree in marketing and/or management, master degree preferred.
* Channel plan development within the context of a multi-channel global environment.
* Channel segmentation strategies.
* Financial analysis of joint partner programs including ROI and IRR.
* Channel programs, campaigns, and sales tools development.
* Channel training.
* Web tool development and deployment.
* Experience in utilizing channels to develop markets in a B2B context.
Job Type: Full-time